Account Strategist

Coalmarch Marketing•Raleigh, NC

About The Position

We’re looking for an Account Strategist to join our Accounts team. In this role, you’ll be the trusted partner for a portfolio of clients, helping them grow their businesses through strong digital marketing performance and proactive account management. You’ll act as the strategic connector between clients and our internal marketing teams — setting goals, guiding strategy, monitoring performance, and ensuring client satisfaction. Success in this role means delivering measurable results, reducing churn risk, and building long-term client relationships grounded in trust and impact. Responsibilities include: Retain and grow client revenue by delivering an exceptional client experience and strong digital marketing performance that aligns with client business goals. Foster strong relationships with clients by managing expectations, responding promptly, and ensuring each client feels supported and valued. Work closely and effectively with internal teams to launch client websites on time, develop ongoing digital marketing strategies, recommend budgets, and adjust campaigns & strategies for optimal performance. Lead regular client calls, present strategies and concepts, and clearly communicate ideas/recommendations, results, progress, and next steps. Identify potential performance or retention risks, work with internal teams to identify & facilitate proactive solutions, and communicate proactively to clients. Oversee client timelines, budgets, hours, and deliverables to ensure internal teams are making progress, work is being documented, and accounts remain profitable for the organization.

Requirements

2+ years of experience in account management, project management, and/or digital marketing strategy at a marketing agency
Proven ability to manage multiple client relationships and deliver positive client outcomes
Strong organizational systems and time management skills — you can juggle multiple accounts, projects, and deadlines without losing track
Ability to keep details straight across a high volume of clients — excellent memory, compartmentalization skills, and follow-through
Foundational knowledge of digital marketing (SEO, SEM, paid media, analytics) and business concepts
Excellent written and verbal communication skills, both client-facing and internal

Responsibilities

Retain and grow client revenue by delivering an exceptional client experience and strong digital marketing performance that aligns with client business goals.
Foster strong relationships with clients by managing expectations, responding promptly, and ensuring each client feels supported and valued.
Work closely and effectively with internal teams to launch client websites on time, develop ongoing digital marketing strategies, recommend budgets, and adjust campaigns & strategies for optimal performance.
Lead regular client calls, present strategies and concepts, and clearly communicate ideas/recommendations, results, progress, and next steps.
Identify potential performance or retention risks, work with internal teams to identify & facilitate proactive solutions, and communicate proactively to clients.
Oversee client timelines, budgets, hours, and deliverables to ensure internal teams are making progress, work is being documented, and accounts remain profitable for the organization.