The North Face: Account Marketing Manager, Specialty (Americas))

VF Corporation • Denver, CO

7d

About The Position

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you. To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com. Account Marketing Manager – Specialty Accounts, TNF Americas What will you do? As a key member of The North Face Marketing team, The Marketing Manager for Specialty Accounts will lead strategic marketing initiatives for North Face’s specialty retail partners. This role focuses on building strong relationships, delivering exceptional customer service, building scalable solutions, and driving brand growth through authentic marketing that resonates with specialty audiences. Let’s break down that day-in-the-life a bit more.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of marketing experience, preferably in retail or outdoor industry.
• Proven ability to build and maintain strong client relationships.
• Excellent communication, organizational, and project management skills.
• Strong understanding of specialty retail dynamics and consumer behavior.
• Proficiency in marketing tools, analytics, and CRM systems.
• Able to travel up to 25%
• Location requirement: Denver, Colorado

Nice To Haves

• Strong excel skills a plus
• Genuine passion for the outdoors is a bonus

Responsibilities

• Serve as the primary marketing contact for specialty accounts, fostering trust and collaboration.
• Create customized marketing plans for the specialty channel and strategic specialty accounts to brand love, drive traffic and sell-through.
• Coordinate seasonal campaigns, in-store activations, and digital marketing support.
• Provide proactive communication and support to ensure accounts have the tools and resources needed.
• Work closely with Sales and Brand Marketing teams to ensure alignment throughout the go-to-market process.
• Collaborate with sales representatives on effective tools for seasonal sell-in
• Manage co-op advertising claims process end-to-end to ensure compliance with brand guidelines.
• Track campaign effectiveness and provide actionable insights to improve future initiatives.
• Develop, maintain, and communicate scalable solutions for a wide range of account partners
• Monitor account health and identify opportunities for growth.

Benefits

• You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager