Account Director, Trade Shows

GMR Marketing•Philadelphia, PA

12d•$90,000 - $105,000

About The Position

We are the Experience Agency Making Unforgettable Stories Born of Humanity NOT JUST EXPERIENTIAL. EXPERIENCE. The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same. NOT JUST TELLING. MAKING. The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget. NOT JUST CONSUMERS. HUMANS. It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people. As our Account Director, you will lead comprehensive event and hospitality strategy for the Comcast Business account, managing a high-volume, complex portfolio of 100+ annual B2B trade shows, corporate hospitality events, and select sponsorships. This role requires strategic thinking, operational excellence, and strong team leadership. You’ll serve as the primary account lead, managing a team of two Account Supervisors and coordinating across GMR's cross-functional teams (creative, project management, production, finance) to deliver events that drive brand awareness, lead generation, and client relationship deepening. Success requires exceptional multitasking, meticulous attention to detail, and the ability to thrive in a fast-paced, dynamic environment while building trusted partnerships with both internal teams and client stakeholders. Special consideration will be given to candidates based in Philadelphia, PA or surrounding areas.

Requirements

Account Leadership
Program Management
Team Leadership and Collaboration
Relationship Management
Reporting

Responsibilities

Account Leadership. You'll identify and evaluate opportunities across the full spectrum of B2B trade shows, corporate hospitality events, and select sponsorships. Your strategic recommendations and partnership proposals will help shape critical decisions at the marketing leadership level. You'll stay ahead of the curve by monitoring industry trends, competitive sponsorship activity, and the evolving event landscape, while establishing clear measurement frameworks and success metrics that ensure every activation delivers measurable impact.
Program Management . You'll orchestrate the end-to-end execution of 100+ annual events, including 5 to 10 mid- to large-scale activations alongside numerous turnkey initiatives. This demands meticulous project management across concurrent programs, ensuring that timelines, deliverables, budgets, and vendor relationships remain tightly controlled.
Team Leadership and Collaboration . You'll lead and mentor two Account Supervisors, providing clear direction, constructive feedback, and meaningful career development opportunities. Working with cross-functional GMR team members spanning creative, project management, production, and finance, you'll communicate expectations and deliverables with clarity while fostering a collaborative, results-oriented team culture that drives accountability across all workstreams.
Relationship Management . You’ll build and maintain trusted, long-term relationships with marketing leadership and key decision-makers. You'll skillfully manage relationships with event properties, venues, hospitality providers, and vendors while gathering client feedback, identifying pain points, and iterating on strategy to continuously optimize outcomes. Consistent, professional communication and responsiveness will set the tone for every interaction.
Reporting . You'll track KPIs and activation success metrics, produce insightful post-event reports with strategic recommendations, and identify learnings and best practices that optimize future activations. By presenting performance data and strategic insights into Comcast Business leadership, you'll demonstrate the tangible business value of your work and shape the direction of future programs.