Account Director, Shopper Marketing Agency
About The Position
The Account Director, Shopper Marketing will lead strategic planning and execution of shopper‑centric programs for major retail partners, with a strong emphasis on Target, Albertsons, This role is ideal for a seasoned shopper or trade marketing professional with prior agency experience, comfortable owning client relationships, guiding strategic recommendations, and delivering high-impact retail activations. In this role, you will oversee the design, execution, and optimization of integrated shopper programs—including in-store events, experiential activations, and omnichannel promotions—built to influence purchase behavior and drive conversion at retail. You will partner closely with brand clients, retail partners, and internal teams to translate business objectives into actionable, insight‑driven shopper marketing plans. This position requires expertise in event planning, vendor negotiation and management, budget development, performance tracking, and building marketing and measurement frameworks that clearly communicate ROI. As programs launch, you will serve as a trusted brand and agency advocate, ensuring flawless execution and best‑in-class delivery through close partnership with Market Managers, creative teams, retail partners, and third‑party vendors. The Account Director will guide all day‑to‑day program operations, provide strategic oversight across multiple workstreams, and ensure your team consistently exceeds expectations by delivering shopper experiences that are engaging, scalable, and aligned to retailer priorities. It will require creating and activating fully integrated marketing campaigns that bring clients brands to life in a variety of ways through event marketing, PR stunts, regional and national events and channel specific advocacy events/parties, viral campaigns, and digital executions. Acosta Group is a collective uniting the most trusted retail, marketing, and foodservice agencies—Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services, and Product Connections. Together, we connect consumers with the brands they love through omnichannel selling, merchandising, brand advocacy, and integrated marketing.
Requirements
- Expertise in event planning, vendor negotiation and management, budget development, performance tracking, and building marketing and measurement frameworks that clearly communicate ROI.
- Prior agency experience
- Comfortable owning client relationships, guiding strategic recommendations, and delivering high-impact retail activations.
Responsibilities
- Lead strategic planning and execution of shopper‑centric programs for major retail partners, with a strong emphasis on Target, Albertsons
- Oversee the design, execution, and optimization of integrated shopper programs—including in-store events, experiential activations, and omnichannel promotions—built to influence purchase behavior and drive conversion at retail.
- Partner closely with brand clients, retail partners, and internal teams to translate business objectives into actionable, insight‑driven shopper marketing plans.
- Serve as a trusted brand and agency advocate, ensuring flawless execution and best‑in-class delivery through close partnership with Market Managers, creative teams, retail partners, and third‑party vendors.
- Guide all day‑to-day program operations, provide strategic oversight across multiple workstreams, and ensure your team consistently exceeds expectations by delivering shopper experiences that are engaging, scalable, and aligned to retailer priorities.
- Creating and activating fully integrated marketing campaigns that bring clients brands to life in a variety of ways through event marketing, PR stunts, regional and national events and channel specific advocacy events/parties, viral campaigns, and digital executions.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
