Account Director, Earned Media Strategy

Weber Shandwick•New York, NY

50d•Hybrid

About The Position

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective. We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses. We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: Develop data driven insights and strategies to drive measurable impact Creating impactful campaigns that tap into culture Creating channel and platform agnostic campaigns that grow organically Delivering integrated campaigns that are earned-first but deliver for paid and owned What's happening? Weber Shandwick is looking for a talented Senior Associate to join our Digital team. This is a client facing role where you will be exposed to a varied client portfolio and will play a key part in the delivery of high-profile communications campaigns across multiple markets. As a leading global PR firm, we can offer you real opportunities for development and somewhere to cultivate your passion. The successful candidate will demonstrate the following key attributes: CLIENT AND WORK Serve as key supporting strategist for digital/integrated clients, assisting in the development and execution of digital and social media programs Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, including timelines, client documentation and project management support Draft and manage cross-functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables Oversee digital and social content production from concept to execution, including social editorial calendar creation, creation of social media ad mockups, etc. Manage social content publishing models for clients, including educating (and selling) clients on content creation/syndication, paid promotion and social and digital platforms Understand interactive elements of complex digital/social media engagement campaigns, collaborating with traditional and digital media teams Identify ways in which to measure success against campaign goals and achievable outcomes SELF LEADERSHIP AND TEAM EFFECTIVENESS Contribute to the work plan of junior team members and help guide their work Serve as a role model to team members, producing high quality work and continually updating the manager on activity progress Proactively contribute to an inclusive team culture and consistently display behaviours that support integration GROWTH AND BUSINESS DEVELOPMENT Leverage understanding of the client's business to share ideas to help grow the account organically Participate in meetings to support new business development/organic business growth opportunities as directed, including research, updating trackers and timelines Develop new business acumen through supporting the development of pitch materials and shadowing elements of a pitch BUSINESS ACUMEN Grow understanding of financial aspects of accounts by supporting budget tracking and invoicing, maintaining fee and out-of-pocket trackers, and submitting purchase orders Support a healthy account and business through accurate time entry Maintain a thorough understanding of clients' business and industry Familiarity with SOW in order to flag any out-of-scope client requests to the manager

Requirements

At least two years' experience in a similar role, ideally within social or digital
Experience interacting with clients on a day-to-day basis
Ability to manage projects, meet deadlines, and prioritise tasks effectively
Strong written and verbal communication skills

Nice To Haves

Ideally you will possess many of the above skills and attributes
Previous experience in a similar role at an intermediate level
Excellent project management, digital and social skills
Good written and verbal communication skills
Commercially savvy
Should be proficient in managing at least three specialist areas - social listening, paid social, paid search, display advertising, SEO, organic content creation, influencer management and social/digital strategy development

Responsibilities

Serve as key supporting strategist for digital/integrated clients, assisting in the development and execution of digital and social media programs
Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, including timelines, client documentation and project management support
Draft and manage cross-functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables
Oversee digital and social content production from concept to execution, including social editorial calendar creation, creation of social media ad mockups, etc.
Manage social content publishing models for clients, including educating (and selling) clients on content creation/syndication, paid promotion and social and digital platforms
Understand interactive elements of complex digital/social media engagement campaigns, collaborating with traditional and digital media teams
Identify ways in which to measure success against campaign goals and achievable outcomes
Contribute to the work plan of junior team members and help guide their work
Serve as a role model to team members, producing high quality work and continually updating the manager on activity progress
Proactively contribute to an inclusive team culture and consistently display behaviours that support integration
Leverage understanding of the client's business to share ideas to help grow the account organically
Participate in meetings to support new business development/organic business growth opportunities as directed, including research, updating trackers and timelines
Develop new business acumen through supporting the development of pitch materials and shadowing elements of a pitch
Grow understanding of financial aspects of accounts by supporting budget tracking and invoicing, maintaining fee and out-of-pocket trackers, and submitting purchase orders
Support a healthy account and business through accurate time entry
Maintain a thorough understanding of clients' business and industry
Familiarity with SOW in order to flag any out-of-scope client requests to the manager

Benefits

Private medical insurance
Group life assurance
Group income protection
Personal pension plan
Employee Assistance Programme
Buy or sell holiday
Additional life assurance cover
Critical illness insurance
Personal Accident Insurance
Dental insurance
Travel insurance
Health screening
Gym discounts
Cycle to work scheme
Health cash plan
Flexible working with our 3:2 hybrid work model
Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
25 days' annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
Flexible public holidays
Dedicated Business Resource Groups including Women of Weber, Decoded (Global Majority network), and PRISM (LGBTQIA+)
Sweets and snacks in the office
Exclusive shopping discounts and perks
Annual eyecare voucher
Season ticket loan
Referral bonus scheme
Long service bonus
Enhanced family leave
Inclusive and invisible health policies