Account Coordinator, Paid Search

DEPT®

18d•Remote

About The Position

As an Associate Coordinator, Paid Search, your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations.

Requirements

Proficiency in Excel/Sheets
Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to: sorting filters vlookup concatenate pivot tables text to columns conditional formatting
Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed. Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients.
Proficiency in Paid Search
Ability to navigate through the UIs to:
Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results.
Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
Create and edit campaigns, ads, and audiences in Facebook
Understanding of DMUS’s SEM methodology
Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
High-level understanding of the different levers to pull to hit target goals
Attend search-specific training led internally or by channel partners to continue education

Responsibilities

Running and formatting performance reports
Implementing account tasks and optimizations
Building and uploading campaigns
Participating in and taking notes during internal syncs, client meetings, and presentations