Account Based Marketing, Senior Specialist - MedTech
About The Position
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. We are seeking an experienced ABM Marketing Senior Specialist to lead targeted account-based marketing initiatives within the MedTech vertical. This role is ideal for a strategic marketer who knows how to design and execute campaigns that drive measurable impact and can collaborate closely with sales teams to accelerate growth. If you thrive in a fast-paced environment and want to influence how PTC supports major medical device manufacturers and their patients around the world, we’d love to hear from you.
Requirements
- 5–10 years of B2B ABM marketing experience, ideally in software; experience in MedTech sector is a plus.
- Proven track record of building and executing successful ABM campaigns with measurable results.
- Expertise in managing large-scale events and digital programs from planning through execution.
- Strong understanding of sales processes and ability to support complex deal cycles.
- Hands-on experience with Salesforce, Eloqua, 6sense, and related reporting tools.
- Exceptional project management skills with the ability to meet tight deadlines.
- Clear and persuasive communicator, capable of influencing both marketing and sales stakeholders.
- Self-driven team player who can work independently and lead initiatives without constant oversight but also collaborate with peers to support common projects, share ideas and deliver impact for the vertical team.
- Willingness to travel 25–30% as required
Responsibilities
- Lead ABM Campaigns: Design and execute 1-1 ABM campaigns tailored to key MedTech accounts, leveraging tactics such as digital advertising, email, events, webinars, or other creative marketing mediums.
- Partner with Sales: Collaborate with sales teams to understand target accounts and develop marketing strategies that align with their objectives and accelerate deal cycles.
- Drive Awareness and Pipeline: Launch initiatives that engage priority accounts, generate qualified leads, and support progression of opportunities through the funnel.
- Measure and Optimize: Monitor campaign performance, analyze results, and refine strategies to maximize impact. Utilize platforms such as Qlik, Salesforce, 6sense, GA4, and Eloqua for tracking and reporting.
- Manage Budget: Oversee ABM budget allocation, ensuring investments are optimized for growth and ROI.
Benefits
- Employee s also ha ve the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) , which allows for the purchase of discounted PTC stock .
- E mployees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and , if you are an office-assigned employee, a generous commuter subsidy.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
