Account Based Marketing Manager

Element Materials Technology•Morgan Hill, CA

1d•$80,000 - $120,000

About The Position

Element Materials Technology is hiring an Account Based Marketing (ABM) Manager embedded within our Element business units, you will be a highly strategic and execution-focused individual, transferring market and customer challenge, insights and feedback; into an aligned brand, messaging, and communications roadmap for industry-leading brands, positioning Element as the global partner of choice. In partnership with the Strategic Marketing Director, Divisional Director, Sales Director, and Technical Director, you will define and operationalize core ABM strategies through four strategic pillars - Data & Tools, Programs, Enablement, and KPIs – integrated and aligned with wider business unit marketing strategies to ensure consistency of brand and message, quality, and repeatability across all ABM efforts. Leveraging your deep marketing expertise and demonstrated experience strategizing, planning, and implementing ABM programs, you will work closely with Strategic and Key Account teams to align strategies, messaging, customer intelligence, and measuring program effectiveness. If you are not currently authorized to work in the US without sponsorship, Element Materials Technology will not consider your job application. Any candidate must be lawfully eligible to work in the US as a US Citizen or Permanent Resident of the United States. Salary: $80-120K/year

Requirements

5+ years of experience in ABM, demand generation, or enterprise marketing
Proven success in executing multi-tiered ABM strategies (1:1, 1:Few, and 1:Many)
Bachelor’s Degree in Marketing/Communications or equivalent in experience
Deep expertise in content marketing, LinkedIn Ads and retargeting display advertising, programmatic ABM, email automation, and personalization tools
Strong background in sales marketing alignment and account-based selling strategies
Deep experience with CRM management (Dynamics), Sales automation and ABM tools (Zoominfo), and landing page builders (Unbounce)
Excellent analytical skills with the ability to measure and interpret ABM effectiveness, and translate insights into clear, actionable optimization strategies
Experience integrating AI tools for personalization, content creation, or performance insights
Highly organized, results oriented, and confident in managing multiple projects simultaneously
Excellent written and verbal communication and presentation skills
Ability to coordinate activity effectively with multiple internal and external stakeholders
Experience of delivering integrated marketing campaigns across all elements of the marketing mix
Ability to manage relationships with external agencies to ensure that they deliver work that is on brief, on time and on budget
Ability to interpret technical information and communicate this in an engaging style to key audiences
Continuous learning mindset with dedicated effort in staying current with marketing tools and technologies including ABM, AI, voice of customer, personalized journey mapping, and nurtures

Responsibilities

In partnership with the Strategic Marketing Director, develop, implement, and manage ABM strategy and execution across 1:1, 1:Few, and 1:Many campaigns
In partnership with Divisional Director, Sales Director, and Global Program Director, identify new target logos, as well as develop prospect lists for new and existing accounts, using firmographic, technographic, and intent data
Run multi-touch campaigns across email, paid media, direct mail, LinkedIn outreach, events, and sales alignment efforts
Optimize landing pages, personalized microsites, and account specific content to improve engagement and conversion rates
Collaborate with technical experts, operations, marketing, design partners, and sales teams to develop personalized messaging, assets, and outreach strategies
Integrate AI driven tools to generate content variants, optimize communications, and automate the ABM funnel and buyer journey for scale and efficiency
In partnership with the Strategic Marketing Director, Divisional Director, Sales Director, define and measure ABM success metrics to continuously analyze and optimize ABM performance, adjusting targeting, messaging, and channels based on engagement data
In partnership with Commercial Excellence team, develop real-time ABM dashboards and reporting, ensuring both marketing, sales, and leadership have visibility into account engagement
In partnership with the Strategic Marketing Director, VP Marketing & Sales, and Global Program Director, train sales, marketing, and operational teams on ABM best practices, helping them leverage personalized outreach effectively
Identify and proactively lead initiatives to improve and optimize ABM best practices, as well as integration opportunities to the wider business unit’s marketing initiatives
Collaborate with cross-functional marketing teams and other business unit marketing teams to enhance customer experience across all channels and touch points
Participate in creating and presenting ABM performance to key business stakeholders as required with emphasis on measuring and optimizing results
Using project management tools (Asana), develop and optimize marketing campaign management to meet key milestones for successful deployment and execution
Fully comply with Element brand guidelines, using appropriate templates, styles, content, grammar, and activities where they exist
Ability and flexibility to travel for work, both to sites and client meetings (up to 20% travel time required)