Account Based Marketing Manager

Jasper

3d • $140,000 - $165,000 • Remote

About The Position

Jasper is looking for a strategic and highly collaborative Account-Based Marketing (ABM) Manager to join our growing marketing team. In this role, you will help build and scale Jasper’s account-based marketing strategy, focused on engaging and accelerating pipeline within our most strategic target customer accounts.
You will work closely with Sales, Customer Success, Field Marketing, Demand Generation, and Revenue Operations to design and execute highly targeted programs that drive engagement, influence pipeline, and support deal progression and expansion across Jasper’s priority accounts.
This role will focus on building repeatable ABM programs that combine personalized outreach, targeted campaigns, and curated experiences designed to deepen relationships with key accounts and support revenue growth.
This fully remote role reports to the Director of Field Marketing and is open to candidates located anywhere in the continental US.

Requirements

• 7+ years of experience in B2B marketing, with experience in account-based marketing and enterprise marketing programs.
• Strong experience partnering cross-functionally particularly with account executives and account managers to support pipeline creation and account expansion.
• Experience building and executing ABM campaigns across multiple channels, including events, digital programs, and personalized outreach.
• Ability to translate account insights into highly targeted marketing programs and experiences.
• Strong analytical mindset with the ability to measure account engagement, pipeline impact, and program ROI.
• Highly collaborative and comfortable working across Sales, Marketing, and Revenue Operations.
• Ability to manage multiple programs and priorities in a fast-paced, high-growth environment.
• Willingness to travel for key programs and executive events as needed.

Responsibilities

• Develop and execute Jasper’s account-based marketing strategy focused on our Top 100 customers and named accounts across Enterprise and Strategic segments, ensuring programs are aligned to revenue priorities, active opportunities, and account growth goals.
• Partner deeply with Sales leadership, AEs, and account teams to prioritize opportunity landscapes, and build coordinated account engagement plans that support account expansion and pipeline acceleration.
• Design and orchestrate tiered ABM programs across 1:1, 1:few, and 1:many motions, ensuring the right level of personalization and investment based on account priority and business impact.
• Develop highly personalized 1:1 engagement strategies for strategic accounts, including tailored campaigns, executive experiences, and sales enablement programs designed to unlock high-value opportunities.
• Create scalable 1:few programs that bring together clusters of priority accounts through curated executive events, peer experiences, and targeted campaigns.
• Work closely with the Field Marketing team to ensure executive events, dinners, and curated experiences are strategically targeted to priority accounts and supported by coordinated pre- and post-event ABM engagement.
• Support account progression and deal acceleration by developing programs that engage multiple stakeholders and buying groups at different stages of the sales cycle.
• Collaborate cross-functionally with Demand Generation, Field Marketing, Sales, and Revenue Operations to ensure ABM programs align with broader GTM initiatives and pipeline goals.
• Build repeatable ABM playbooks and frameworks for account tiering, engagement planning, and program execution that can scale across segments, personas and industries.
• Measure the impact and performance of ABM programs on account engagement, opportunity progression, and pipeline, partnering with Revenue Operations to establish clear reporting and insights.

Benefits

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed