Account Based Marketing Manager

IDEX Corporation • Benton Harbor, MI

8h • Remote

About The Position

The ABM Marketing Manager is the architect and driver of our Account-Based Marketing program, responsible for turning intent data into actionable strategies that accelerate pipeline growth. This role owns the ABM program end-to-end, leveraging 6sense and other tools to identify high-potential accounts, orchestrate personalized campaigns, and deliver measurable impact. You will work closely with sales to align on target accounts, build integrated plays, and ensure marketing efforts directly support revenue goals. Acting as the primary liaison with our agency partners, you will guide creative development and campaign execution while maintaining consistency with brand and ABM best practices. This position requires a strategic thinker who is highly data-driven, comfortable with technology, and skilled at translating insights into compelling, multi-channel experiences for buying committees. This is an opportunity for someone who thrives at the intersection of marketing technology, analytics, and collaboration owning a program that influences the most critical accounts in our business.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of B2B marketing experience, with at least 2 years in ABM.
• Expert-level proficiency in 6sense (audience segmentation, orchestration, reporting).
• Strong understanding of ABM principles, buying committees, and intent-based marketing.
• Experience managing multi-channel campaigns and collaborating with sales teams.
• Analytical mindset with ability to interpret data and optimize programs.
• ABM Strategy & Execution: Ability to design and implement ABM programs that drive measurable results.
• Data-Driven Decision Making: Skilled in leveraging intent data and analytics to inform strategy.
• Cross-Functional Collaboration: Works effectively with sales, product, and digital teams.
• Project Management: Capable of managing multiple campaigns and priorities simultaneously.
• Communication: Strong written and verbal skills; able to influence stakeholders and simplify complex insights.

Nice To Haves

• MBA preferred.

Responsibilities

• ABM Program Leadership: Design and manage the ABM strategy for priority accounts across multiple segments. Own the 6sense platform, including configuration, audience building, and reporting.
• Campaign Development & Execution: Create personalized multi-channel campaigns (email, paid media, content syndication) based on intent signals and buying committee insights. Partner with sales to align messaging and outreach for target accounts.
• Analytics & Optimization: Monitor ABM performance metrics (engagement, pipeline influence, conversion rates). Provide actionable insights and recommendations to improve campaign effectiveness.
• Cross-Functional Collaboration: Work closely with sales, product marketing, and digital teams to ensure ABM initiatives align with overall go-to-market strategy. Enable sales with account-specific content and playbooks.
• Vendor & Budget Management: Manage relationships with ABM technology providers and agencies. Track and report on ABM budget utilization and ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees