Account Based Marketing Manager, Financial Services, AWS Industry Marketing

Amazon • New York, NY

4h

About The Position

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM)
Industry Marketing Manager to design and execute high-impact ABM programs for
enterprise customers for some of our largest, most complex customers in
Financial Services. This role combines strategic thinking with hands-on
execution to drive measurable business outcomes through targeted marketing
initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of
account-specific ABM programs, working backwards from customer needs to create
data-driven, multi-channel campaigns, events, and executive programs that
accelerate pipeline and revenue growth. This role requires project management
skills, analytical capabilities, and the ability to influence cross-functional
stakeholders.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering
customers and partners to unlock their cloud potential. We shape AWS's industry
perception through compelling narratives that demonstrate our leadership in AI
and transformative solutions, while driving customer growth across our vast
service portfolio. Our team delivers personalized, connected experiences that
foster AWS adoption across diverse industries, continuously adapting our
strategy to stay ahead in our digital-first world. Join our forward-thinking
team to shape the future of cloud computing, contributing to strategic
initiatives that respond to evolving technology, industry, and customer
requirements. You'll collaborate globally to translate complex technology into
clear, valuable solutions, creating impactful programs that drive AWS's growth
in an inclusive, collaborative environment where diverse perspectives and bold
thinking thrive.

Requirements

• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience working in and/or with the Financial Services Industry

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Responsibilities

• Design and execute account-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed