ABM Campaign Manager

LoanPro•Farmington, UT

3d•Hybrid

About The Position

ABM Campaign Manager - Farmington, UT Why LoanPro: “We want to change how the future of finance works. We’re working to change finance to be highly personalized. It changes who has access to capital. It changes personal finances. It can have a ripple effect on everything you do. LoanPro unlocks finance.” -Rhett Roberts, CEO At LoanPro, we're more than just a fintech company—we’re transforming the lending landscape. With over $18 billion in loans managed across North America, LoanPro isn't just growing—it's leading the industry transformation. How we do what we do: “Steve Jobs was once asked what he was most proud of at Apple. Was it the iPhone? Was it the iPad? Steve Jobs replied it was the team that built Apple. That’s what I’m most proud of here at LoanPro- the team that builds LoanPro. We do what we do because of our people.” -Rhett Roberts, CEO At the heart of our success are our exceptional employees, whose talent, passion, and dedication fuel the growth and profitability of our company. As a next-generation SaaS platform, we deliver core lending infrastructure that empowers mid-market and large lenders to operate more efficiently, quickly, and effectively. Our cloud-native solution helps clients streamline operations, enhance organization, and drive unparalleled performance in their lending processes What you'll own: As the ABM Campaign Manager, you are responsible for strategizing, executing, and optimizing multi-channel marketing campaigns that target specific high-value accounts. You will move beyond broad lead generation to orchestrate personalized experiences that engage buying committees and accelerate pipeline. Working in lockstep with Sales and the Director of Integrated Marketing, you will leverage intent data and account insights to deliver the right message to the right stakeholder at the right time. You will oversee 1:1, 1:Few, and 1:Many campaigns across digital, direct mail, and event channels. Also, responsible for exemplifying excellent customer service and the Company core values, culture, policy and procedures at all times.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
2-4 years of experience in B2B marketing, with a specific focus on Account-Based Marketing (ABM), Demand Generation, or Field Marketing.
Technical Proficiency: Strong hands-on experience with CRM (Hubspot, Salesforce) and Marketing Automation platforms (HubSpot, Marketo). Familiarity with ABM platforms (6sense, Demandbase, Terminus) and Direct Mail platforms (Sendoso, Reachdesk) is highly preferred.
Analytical Skills: Ability to analyze data, identify trends, and report on campaign ROI.
Communication: Exceptional copywriting skills for email and ad copy; ability to communicate effectively with internal senior leadership and sales teams.
Project Management: Detail-oriented with the ability to manage multiple complex campaigns simultaneously under deadline pressure.
Team Player: Thrives in a collaborative environment with a "Sales First" mentality.
Industry Knowledge: Willingness to learn the intricacies of the lending industry to become a subject matter expert.
Proficiency in G Suite and Microsoft Office applications.

Nice To Haves

Design Familiarity: Basic understanding of Adobe Creative Suite (InDesign, Photoshop) to make minor edits to assets is a plus, but not a primary requirement.

Responsibilities

ABM Campaign Strategy & Execution: Plan and assist in executing integrated ABM campaigns across multiple channels (email, LinkedIn/social, direct mail, digital advertising, and webinars) to drive engagement within target accounts.
Sales Alignment: Collaborate weekly with Account Executives (AEs) and Account Development Reps (ADRs) to define target account lists, align on campaign themes, and coordinate follow-up plays.
Personalization: Create highly tailored messaging and content strategies for specific verticals or individual strategic accounts to increase relevance and conversion.
Data & Segmentation: Leverage data and CRM insights to identify in-market accounts and prioritize marketing spend.
Performance Tracking: Analyze campaign performance against KPIs (account engagement, pipeline generation, meeting conversion) and report results to the Director of Integrated Marketing.
Content Collaboration: Partner with Product Marketing and Content teams to repurpose and customize assets (case studies, white papers) for specific account segments.
Budget Management: Manage the budget for specific ABM initiatives, ensuring efficient allocation of resources across account specific spending strategies.
Tool Optimization: Maintain and optimize the ABM tech stack to ensure data hygiene and effective workflow automation.
Market Intelligence: Stay current on ABM trends, lending industry news, and competitor activities to refine strategies.
An essential function of this role requires onsite work to collaborate with other team members. Remote work can be conducted at managers discretion and in accordance with company hybrid policy.
Other duties as prescribed - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice