Abeka Content Marketer
About The Position
The Content Marketer will support the development and execution of content that communicates the value of Abeka curriculum to both school and homeschool audiences. This role is responsible for creating and optimizing written and digital content that supports marketing campaigns, improves organic visibility, and helps customers understand and confidently choose Abeka products. Responsibilities include blog writing, SEO-focused content development, campaign messaging support, and collaboration across teams to ensure content aligns with brand voice and business goals. This role will contribute to increased audience engagement, search visibility, and curriculum adoption through clear, helpful, and strategic content.
Requirements
- Brand Voice
- Communication
- Content Management Systems (CMS)
- Cross-Team Collaboration
- Deadline Management
- Marketing Performance Management
- Market Research Analysis
- Multitasking
- Prioritization
- Professional Writing
- Search Engine Optimization Strategy
- Bachelor's Degree
- 1+ years in content creation
Responsibilities
- Develop, coordinate, and produce content aligned with marketing campaigns, seasonal priorities, and business objectives.
- Create blog articles, landing page copy, resource materials, and campaign messaging that clearly communicate the value of Abeka curriculum to school administrators and homeschool families.
- Ensure all content supports the customer journey from awareness through decision-making and reflects Abeka's voice and educational philosophy.
- Support the development and execution of SEO-driven content strategies to increase Abeka's visibility in search for school and homeschool-related topics.
- Identify high-value keywords and content opportunities, collaborate on content planning, and optimize blog posts and landing pages for search performance.
- Monitor organic traffic, keyword rankings, and content engagement to improve performance and expand reach.
- Collaborate with marketing team members to develop content that supports campaigns, email marketing, and promotional initiatives.
- Write and adapt messaging for email campaigns, landing pages, and supporting resources to ensure consistency across channels.
- Align content with campaign goals, audience needs, and seasonal priorities to improve engagement and conversion.
- Track and evaluate content performance using key metrics such as blog traffic, engagement, time on page, and conversions.
- Identify high-performing topics and content types, and recommend improvements to strengthen messaging, clarity, and effectiveness.
- Continuously refine content based on performance insights, audience feedback, and marketing priorities.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
11-50 employees
