What Tools do Community Managers Use?

Learn the core tools, software, and programs that Community Managers use in their day-to-day role

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Introduction to Community Manager Tools

In the vibrant ecosystem of online communities, the role of a Community Manager is pivotal, and the tools and software they wield are the lifeblood of their craft. These digital implements are not mere accessories; they are the engines of engagement and the architects of community spirit. From social media management platforms to analytics suites, these tools empower Community Managers to curate content, nurture relationships, and monitor the pulse of their communities. They are indispensable in streamlining communication, deciphering member insights, and guiding strategic decisions. For those at the helm of virtual spaces, proficiency in these tools is synonymous with the ability to foster vibrant, thriving communities. Understanding and mastering these tools is equally critical for those aspiring to carve out a career in community management. A deep dive into the functionalities of these software solutions provides an essential skill set that is highly valued in the digital age. It prepares future Community Managers to efficiently engage with members, manage online discussions, and build strong, connected communities. Moreover, a command of these tools demonstrates to employers a candidate's readiness to take on the challenges of community stewardship and to drive meaningful interactions that are the hallmark of successful online ecosystems.

Understanding the Community Manager's Toolbox

In the multifaceted role of a Community Manager, the arsenal of tools and software at their disposal is critical to their effectiveness and efficiency. These tools not only streamline community engagement and management tasks but also provide valuable insights into community behavior and preferences. By leveraging the right technology, Community Managers can enhance their workflows, make informed decisions, and foster a vibrant and responsive community. The technological landscape for Community Managers is rich and varied, encompassing a range of platforms and software designed to optimize community interaction and administration. From managing communications to analyzing community sentiment, the tools available are integral to the success of a Community Manager. They enable professionals to maintain a pulse on the community's needs and drive engagement in meaningful and impactful ways.

Community Manager Tools List

Community Engagement and Moderation

Community engagement and moderation tools are essential for creating and maintaining a positive environment within the community. They help Community Managers to facilitate discussions, enforce community guidelines, and manage member interactions effectively. These tools are vital for nurturing a safe and welcoming space where members feel valued and heard.

Popular Tools


An open-source discussion platform that provides a modern forum experience and robust moderation tools to foster healthy community interactions.


A social media management platform that enables Community Managers to schedule posts, monitor conversations, and engage with members across multiple networks from a single dashboard.

Vanilla Forums

A cloud-based community forum software that offers extensive customization options, powerful moderation, and member management features to create a tailored community experience.

Content Creation and Management

Content is king in community management, and having the right tools to create, curate, and distribute content is paramount. These tools help Community Managers to keep their audience informed and engaged with relevant and high-quality content, fostering a sense of community and shared purpose.

Popular Tools


A user-friendly graphic design tool that allows Community Managers to create visually appealing content for social media, newsletters, and other community channels.


A social media management tool that helps in planning and publishing content across various platforms, ensuring consistent community engagement.


A popular content management system that enables Community Managers to create and manage blogs or websites with ease, providing a central hub for community content.

Analytics and Reporting

Analytics and reporting tools are indispensable for Community Managers who need to track engagement metrics, measure the success of community initiatives, and report on community health. These tools provide data-driven insights that inform strategic decisions and help demonstrate the community's value to stakeholders.

Popular Tools

Google Analytics

A comprehensive analytics service that helps Community Managers understand user behavior on websites and forums, offering insights into traffic sources and content engagement.

Sprout Social

Provides detailed social media analytics and reporting features, enabling Community Managers to measure performance and gain insights into their community's preferences.


An advanced analytics platform that tracks user interactions with web and mobile applications, helping Community Managers to understand how members are engaging with their digital properties.

Customer Relationship Management (CRM)

CRM tools are crucial for managing community member information and interactions. They help Community Managers to build stronger relationships with their members by tracking engagement history, preferences, and feedback, which can be used to personalize communication and improve member experiences.

Popular Tools

HubSpot CRM

A free CRM platform that offers a suite of tools to manage community contacts, interactions, and automate tasks, enhancing member relationship management.

Salesforce Community Cloud

A powerful CRM solution tailored for building community connections, enabling personalized engagement and delivering a seamless member experience.

Zoho CRM

A CRM system that provides Community Managers with the tools to capture member information, automate processes, and engage with their community effectively.

Event Planning and Management

For Community Managers who organize events, whether virtual or in-person, event planning and management tools are essential. They streamline the process of event creation, promotion, registration, and follow-up, ensuring successful community events that drive engagement and build stronger connections.

Popular Tools


An event management and ticketing platform that simplifies the process of organizing community events, from promotion to attendee registration and post-event analysis.


A platform designed to bring people together in local communities or interest groups, facilitating the organization of events and meetups for community members.


A video conferencing tool that has become essential for hosting virtual community events, webinars, and meetings, offering features that enhance interactivity and participation.

Popular Tools

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Learning and Mastering Community Manager Tools

As Community Managers, the tools and software you wield are extensions of your capabilities, enabling you to engage, analyze, and grow your communities effectively. However, simply having access to these tools isn't enough; mastering them is what sets apart good community managers from great ones. The right approach to learning these tools involves a mix of strategic understanding, hands-on practice, and continuous improvement. Here's how you can embark on this journey to not just learn but master the tools and software that will empower you as a Community Manager.

Establish Your Strategic Objectives

Before diving into the functionalities of various tools, clarify what you aim to achieve with them. Understand the community's needs, your engagement goals, and how different tools can facilitate these objectives. This strategic foresight will guide you in selecting the right tools and focusing your learning efforts where they matter most.

Immerse Yourself in Hands-on Experience

Theory can only take you so far. To truly master a tool, you need to get your hands dirty. Start with trial versions and engage in real-life tasks that your community faces. Experiment with different features, test various engagement strategies, and learn by doing. This hands-on approach will help you understand not just how a tool works, but why it's important.

Participate in User Communities and Support Networks

Join forums, social media groups, and online communities centered around the tools you're using. These platforms are invaluable for exchanging knowledge, discovering new hacks, and staying abreast of updates. Engage actively; ask questions, share experiences, and learn from the collective wisdom of fellow community managers.

Utilize Official Resources and Training

Leverage the official training materials provided by tool creators. These include tutorials, user manuals, and webinars tailored to help you grasp the basics and explore advanced functionalities. These resources are often underutilized, yet they contain a wealth of knowledge designed to enhance your proficiency.

Expand Your Expertise with Specialized Training

For tools that are critical to your role, consider investing in specialized training or certification programs. These structured educational experiences can deepen your understanding and equip you with skills to leverage the tools in more strategic and impactful ways. Certifications can also bolster your credibility within the community management field.

Commit to Ongoing Learning

The digital landscape is in constant flux, with new tools and updates emerging regularly. Make a commitment to lifelong learning to keep your skills sharp and your toolset relevant. Follow industry blogs, subscribe to newsletters, and attend webinars or conferences to stay informed about the latest trends and best practices.

Collaborate and Solicit Feedback

As you enhance your tool mastery, collaborate with peers and seek their input. Share your insights, learn from their experiences, and be open to constructive criticism. This collaborative approach can lead to innovative uses of tools and improved strategies for community engagement. By adopting these strategies, Community Managers can not only learn but also master the tools and software that are vital to their role. The journey to mastery is ongoing, but with a hands-on, strategic, and collaborative approach, you'll be well-equipped to foster thriving communities and achieve your professional goals.

Tool FAQs for Community Managers

How do I choose the right tools from the vast options available?

Choosing the right tools as a Community Manager involves assessing your community's unique needs—engagement, moderation, analytics, or support. Prioritize platforms that are popular and trusted within your industry for reliability and community familiarity. Seek peer recommendations and opt for tools that offer seamless integration with your current systems. This strategic approach ensures you invest time in learning tools that enhance your community's experience and streamline your management tasks.

Are there any cost-effective tools for startups and individual Community Managers?

For Community Managers, swiftly mastering new tools is key to nurturing and growing vibrant communities. Start by identifying features most relevant to your engagement strategies. Engage with quick, practical tutorials and leverage forums like Reddit or CMX Hub for peer advice. Apply these tools in real-time community interactions to gain hands-on experience. The aim is to not only learn the software but to enhance communication, streamline moderation, and foster a stronger, more connected community.

Can mastering certain tools significantly enhance my career prospects as a Community Manager?

Community Managers can stay current by engaging with online forums, joining industry-specific groups on social media, and subscribing to newsletters focused on community engagement and management. Regularly attending webinars, virtual meetups, and conferences tailored to community building can also be invaluable. Additionally, experimenting with new tools on a small scale before wider implementation can help in understanding their impact and efficacy within your specific community context.
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