Top Skills Required To Be In Growth Marketing

In an effort to better understand the dynamic of career paths we have been studying job descriptions to see what skills and abilities are required for roles at varying levels. Given the rise in demand for Growth Marketing roles, we started there.  Since companies use titles in very different ways, we also had to normalize the levels. We used L1 (1-2 years), L2 (2-4 years), L3 (4-6 years) and L4 (6-8+ years). L4 is often senior manager or Director. We did not map VP and C Level positions for this exercise.  Below is what we found by analyzing 88 Job descriptions in startups with less than 500 employees. ‍

Level 1 Growth Marketer

Summary of the Role

L1 Growth Marketing roles typically require 1-2 years experience in marketing. Their responsibilities are focused on assisting the marketing team to execute campaigns and manage the day-to-day of running campaigns.

Job Titles to Look for

Common titles: Growth Marketing Associate, Growth Marketing Coordinator, Growth Marketing Analyst

Desired Skills for the Role

Skills extracted from 21 L1 Growth Marketing JDs from companies with <500 employees:

• 86% Measure, track, and monitor on marketing performance metrics/KPIs on a daily/weekly basis. Metrics include: CPM, CTR, CPA, CAC, CPC, LTV
• 81% Strong analytical skills, able to translate data into actionable next steps
• 76% Assist in creation and execution of A/B tests, analyze results of testing and then present recommendations based on the analysis
• 76% Analyze data from marketing campaigns to understand performance and trends, present insights and recommendations to stakeholders
• 76% Belief and excitement in the company's mission
• 67% Experience working in a fast-paced environment (e.g. startups) with short turnaround time on projects and rapidly changing priorities
• 67% Excellent verbal and written communication skills, able to communicate  succinctly and effectively
• 67% Coordinate and execute marketing acquisition campaigns on paid social platforms (Instagram, Facebook, Twitter, Pinterest, Snap, TikTok, YouTube, etc)
• 67% Strong project management skills - able to manage multiple projects under strict deadlines, while keeping high attention to details
• 67% Provide input on strategic recommendations.
• 62% Coordinate, execute, and assist with marketing acquisition campaigns across multiple channels (e.g. paid social, paid search, SEO, offline, etc)
• 62% Drive user acquisition by supporting new efforts and tactics, monitoring and measuring campaigns
• 57% Results-oriented, able to show how your actions have driven revenue
• 57% Collaborate with teams within the organization. The most common teams an L1 Growth Marketer is asked to collaborate with is Design: work with design to develop collateral for A/B testing, share insights with the team, iterate on the collateral
• 57% Coordinate and execute marketing acquisition campaigns on paid social platforms, specifically Facebook
• 52% Strong work ethic, willing to roll up your sleeves get the job done. Self-starter, willing to take the initiative.
• 48% Work with external vendors, partners, and agencies to execute marketing campaigns
• 43% Assist in the day-to-day management of marketing campaigns across multiple channels including planning, execution, optimization, budget pacing, and reporting
• 38% Research and scope out new channels, partners, or customer segments that can drive customer acquisition
• 38% Manage and track marketing spend relative to the allocated marketing budget
• 33% Coordinate and execute marketing acquisition campaigns on paid social platforms, specifically Instagram
• 29% Coordinate and execute marketing acquisition campaigns on paid search platforms (Google Ads)
• 29% Coordinate and execute offline marketing campaigns across channels such as TV, direct mail, radio
• 29% Help scale marketing campaigns.
• 24% Coordinate and execute marketing acquisition campaigns on paid social platforms, specifically Pinterest
• 24% Coordinate and execute display marketing acquisition campaigns
• 19% Draft ad copy and creative for and multiple marketing acquisition channels such as paid social, paid digital, email, organic
• 19% Coordinate and execute influencer marketing campaigns
• 19% Develop hypotheses and run tests on landing pages to improve performance
• 19% Communicate updates and trends to relevant stakeholders
• 19% Experience with B2C marketing, working at a B2C company/brand
• 19% Support and assist with SEO efforts by editing or creating content
• 19% Help maintain and track marketing attribution
• 19% Coordinate and execute offline marketing campaigns, specifically TV
• 10% Coordinate and execute offline marketing campaigns, specifically direct mail
• 10% Coordinate and execute marketing acquisition campaigns on paid social platforms, specifically Twitter
• 10% Coordinate and execute marketing acquisition campaigns on paid social platforms, specifically YouTube
• 10% Coordinate and execute marketing acquisition campaigns on paid social platforms, specifically TikTok
• 10% Build and identify customer segments, execute marketing campaigns to target those specific segments
• 10% Deep understanding of the customer persona, and able to extract customer insights from the persona to inform marketing campaigns
• 10% Coordinate and execute affiliate marketing campaigns
• 10% Naturally curious, always learning and able to think outside the box
• 5% Coordinate and execute offline marketing campaigns, specifically radio
• 5% Coordinate and execute offline marketing campaigns, specifically podcasts
• 5% Coordinate and execute marketing acquisition campaigns on paid social platforms, specifically Snap
• 5% Stay up to date on the most recent marketing tools and strategies.  Stay informed on industry and competitor insights.
• 5% Experience with B2B marketing, working at a B2B company/brand
  

Desired Tools for the Role

Tools extracted from 21 L1 Growth Marketing JDs

• 48% Excel
• 19% Adwords
• 19% Crm
• 19% Sql
• 14% Google Sheets
• 10% Bi Tools
• 10% Facebook Ads Manager
• 10% Google Analytics
• 10% Looker
• 10% Shopify
• 5% Campaign Management Tools
• 5% Cms
• 5% Kenshoo
• 5% R
• 5% Salesforce
• 5% Salesforce Marketing Cloud
• 5% Search Ads 360
• 5% Webflow
• 5% Wordpress
• 5% Google Shopping
• 5% Apple Search Ads
• 5% Html
• 5% Yelp
• 5% Trustpilot
  

Skills were extracted with the Teal Job Application Tracker.

Desired Education for the Role

Education extracted from 21 L1 Growth Marketing JDs

• 0% mention an MBA
  

Level 2 Growth Marketer

Summary of the Role

L2 Growth Marketing roles typically require 2-4 years experience in marketing. They are expected to own, plan, and execute marketing campaigns to acquire new customers. These roles generally ask for expertise around paid social and paid search channels. 

Job Titles to Look for

Common Titles:  Senior Growth Marketing Associate, Growth Marketing Specialist, Performance Marketing Specialist, Growth Marketing Manager (Associate)

Less common titles. Approach with caution - some, but not all of these JDs read like L2 Growth Marketers:  Senior Digital Marketing Associate, User Acquisition Manager, Growth Marketing Manager, Growth Marketer, Digital Marketing Analyst

Desired Skills for the Role

Before jumping into the statitics, let's begin by saying it's crucial to showcase your hard skills when aiming for a position in growth.

Skills extracted from 22 L2 Growth Marketing JDs from companies with <500 employees: 

• 95% Own the process for A/B testing from brainstorming, test design, synthesis of results, recommendations based on results, and implementation of those recommendations to optimize marketing campaign effectiveness
• 91% Strong analytical skills, able to analyze data across multiple channels (SEM, Social, Web, etc)
• 91% Identify, execute, and drive new growth strategies to acquire more customers
• 86% Strong understanding of paid social channels (Facebook, Instagram, etc), knowledge of which levers can be pulled to optimize acquisition efforts (bid strategies, creative testing, budget management, audience targeting, etc).  Develop, implement, and track paid social campaigns.
• 82% Measure, track, and interpret key marketing performance metrics.  Create and maintain dashboards and reports to communicate insights to leadership. Able to build reporting from the ground up.
• 77% Plan, execute, and own marketing campaigns from brainstorming ideas, developing campaign strategy, and execution of campaigns
• 73% Set up marketing processes and campaigns in a way that can be easily scaled as the company continues to grow
• 68% Plan, drive, and manage user acquisition campaigns across multiple channels
• 64% Analyze data from marketing campaigns to understand performance and trends, present insights and data-driven recommendations, and implement the recommendations
• 64% Collaborate with teams within the organization. The most common teams an L2 Growth Marketer is asked to collaborate with are Design, Engineering, Product, Sales, Analytics
• 59% Strong understanding of paid search channels (Google AdWords, Bing, Gemini, etc), knowledge of which levers can be pulled to optimize acquisition efforts (bid strategies, creative testing, budget management, audience targeting, etc).  Develop, implement, and track paid search campaigns.
• 59% Belief and excitement in the company's mission
• 55% Excellent verbal and written communication skills, able to communicate  effectively to stakeholders
• 55% Work with external vendors, partners, and agencies to execute marketing campaigns. Foster the relationship with these external parties.
• 50% Self-starter, willing to take the initiative and implement changes in growth strategies where needed
• 45% Experience working in a fast-paced environment (e.g. startups) with short turnaround time on projects and rapidly changing priorities
• 45% Results-oriented, able to show how your actions have driven revenue
• 41% Develop, implement, and track paid social campaigns, specifically Facebook
• 41% Identify, recommend, and implement new channels, partners, or customer segments that can drive customer acquisition
• 41% Plan, forecast, and manage the pacing of marketing spend against acquisition targets and revenue goals.
• 41% Plan, launch, and execute SEO strategy to acquire customers
• 36% Lead the development of copy and creative, and also write copy for marketing materials, ads, landing pages
• 36% Strong project management skills - able to manage multiple projects under strict deadlines, while keeping high attention to details
• 36% Launch, test, and optimize display campaigns
• 32% Be responsible for optimization of landing pages. Includes creation of pages, implementation of pages, analysis of page performance, and implementation of changes to improve performance.
• 27% Able to build full funnel acquisition campaigns, analyze marketing funnels, and provide recommendations to optimize funnel for customer acquisition
• 23% Naturally curious, always learning and able to think outside the box
• 23% Experience with B2C marketing, working at a B2C company/brand
• 18% Own the day-to-day management of marketing campaigns across multiple channels including planning, execution, optimization, budget pacing, and reporting
• 18% Experience with B2B marketing, working at a B2B company/brand
• 18% Experience using marketing attribution models to better understand the customer journey
• 18% Develop, implement, and track paid social campaigns, specifically Twitter
• 18% Develop, implement, and track paid social campaigns, specifically Instagram
• 18% Develop, implement, and track paid social campaigns, specifically YouTube
• 14% Develop, implement, and track paid social campaigns, specifically LinkedIn
• 14% Build and identify customer segments, execute marketing campaigns to target those specific segments
• 14% Plan, execute, and own offline marketing campaigns (e.g. OOH, radio, TV, direct mail)
• 14% Deep understanding of the customer persona, and able to extract customer insights from the persona to inform marketing campaigns
• 14% Identify and sign on new influencers to reach new customers
• 14% Identify and launch new affiliate channels and campaigns to reach new customers
• 14% Communicate complex ideas to stakeholders, get their buy in, and work with them to drive growth efforts forward
• 14% Launch, test, and optimize retargeting/remarketing campaigns
• 9% Stay up to date on the most recent marketing tools and strategies.  Stay informed on industry and competitor insights.
• 9% Develop, implement, and track paid social campaigns, specifically Pinterest
• 9% Develop, implement, and track paid social campaigns, specifically TikTok
• 5% Plan, execute, and own offline marketing campaigns, specifically TV
• 5% Plan, execute, and own offline marketing campaigns, specifically OOH (out-of-home)
• 5% Plan, execute, and own offline marketing campaigns, specifically podcasts
• 5% Develop, implement, and track paid social campaigns, specifically Snap
• 5% Conduct market research to gain a deeper understanding of the customer's needs, habits, and trends
• 5% Develop and maintain strategies for increasing brand awareness and the company grows and expands into new markets
  

Desired Tools for the Role

Tools extracted from 22 L2 Growth Marketing JDs

• 55% Google Analytics
• 32% Adwords
• 18% Excel
• 14% Crm
• 14% Sql
• 14% Marketing Automation
• 9% Gemini
• 9% Tableau
• 5% Bi Tools
• 5% Facebook Ads Manager
• 5% Looker
• 5% Shopify
• 5% Cms
• 5% Kenshoo
• 5% Salesforce
• 5% Search Ads 360
• 5% Wordpress
• 5% Ad Buying Platforms
• 5% Bing Ads
• 5% Cj
• 5% Creatoriq
• 5% Dash Hudson
• 5% Doubleclick
• 5% Facebook Ad Manager
• 5% Figma
• 5% Hubspot
• 5% Illustrator
• 5% Impact Radius
• 5% Lumanu
• 5% Mixpanel
• 5% Photoshop
• 5% Powerpoint
• 5% Raktuen
• 5% Segment
• 5% Semrush
• 5% Snap Ads Manager
• 5% Spyfu
• 5% Microsoft Ads
  

Skills were extracted with the Teal Job Application Tracker

Desired Education for the Role

Education extracted from 22 L2 Growth Marketing JDs

• 5% mention an MBA
  

Level 3 Growth Marketer

Summary of the Role

L3 Growth Marketers typically require 4-6 years experience in customer acquisition and growth marketing. They are expected to lead, design, scale, and execute growth marketing campaigns. This role is a mix of strategy as well as tactical execution. Companies want to see a proven track record of running campaigns to acquire customers.

Job Titles to Look for

Common Titles:  Growth Marketing Manager, Growth Marketer, Senior Acquisition Specialist, Manager Paid Social, Manager Growth, Acquisition Manager, Digital Growth Manager, Performance Manager

Less common titles. Approach with caution - some, but not all of these JDs read like L3 Growth Marketers:  Senior Growth Marketing Manager

Desired Skills for the Role

Skills extracted from 23 L3 Growth Marketing JDs from companies with <500 employees: 

• 100% Deep understanding and experience with A/B testing strategy & experimentation. Constantly test and optimize different channels to improve KPIs. Design, set up, and analyze A/B tests. Drive a culture of testing and optimization.
• 91% Strong analytical skills. Able to drive conversion rate optimization by identifying which data should be looked at, translate data into actionable next steps, execute on those next steps. Continuously experiment & analyze.
• 91% Measure, track, and interpret key marketing performance metrics (KPIs).  Create and maintain dashboards and reports to communicate insights to leadership. Able to build reporting from the ground up.
• 83% High-level strategic thinking to develop marketing campaigns, but still able to execute the strategy tactically
• 78% Collaborate with teams within the organization to drive and execute on marketing strategy. The most common teams an L3 Growth Marketer is asked to collaborate with are: Design, Product, Sales, Analytics
• 78% Define, drive, and execute the growth acquisition strategy for the company
• 78% Responsible for developing growth acquisition strategy, taking lead on designing campaigns, as well as execution of campaigns
• 70% Results-oriented, able to show how your actions have driven significant revenue
• 70% Analyze data from marketing campaigns to understand performance and trends, present insights and data-driven recommendations, and implement the recommendations.
• 70% Belief and excitement in the company's mission
• 65% Experience working in a fast-paced, high-growth environment (e.g. startups) with short turnaround time on projects and rapidly changing priorities.
• 65% Deep knowledge of paid social channels, and deep knowledge of which levers can be pulled to optimize acquisition efforts. Lead, design, execute, and scale paid social campaigns.
• 61% Lead, design, execute, and scale paid social campaigns & strategy, specifically Facebook
• 61% Excellent verbal and written communication skills, able to communicate  effectively to stakeholders
• 61% Oversee and manage the marketing budget (6 figure to 7 figure budgets) against acquisition targets, reallocating when necessary.
• 48% Partner with Brand and Creative teams to produce assets for different channels, and brainstorm new testing concepts. Guide asset creation based on testing results.
• 48% Have a "no task too small" attitude. Willing to take charge and execute where needed, never thinking anything is "below your pay grade"
• 48% Demonstrated history of strong project management skills - able to manage multiple projects under strict deadlines, while keeping high attention to detail
• 43% Manage the relationship with external vendors and agencies, setting expectations and holding them accountable to goals
• 43% Lead, design, execute, and scale performance marketing campaigns
• 39% Lead and own experimentation of new channels, partners, or customer segments to drive customer acquisition
• 39% Able to build full funnel acquisition campaigns, analyze funnels, and lead and implement efforts to optimize funnel for customer acquisition
• 39% Lead, design, execute, and scale email marketing campaigns
• 35% Lead, design, execute, and scale SEO strategy to acquire customers
• 35% Proven and demonstrated track record of being an impactful marketer - able to drive growth quickly upon joining a company
• 30% Deep knowledge of paid search channels, and deep knowledge of which levers can be pulled to optimize acquisition efforts. Lead, design, execute, and scale paid search campaigns. Develop and drive strategies for paid search channels and execute on them.
• 30% Deep understanding of the user persona, including what behaviors and demographics drive customer intent, and which creative assets you should leverage at each stage of the funnel to ultimately acquire them.
• 30% Experience scaling multiple marketing campaigns and processes from the ground up
• 30% Experience with e-commerce
• 30% Lead and drive customer retention efforts across channels, in addition to acquisition
• 26% Build and identify customer segments, execute marketing campaigns to target those specific segments
• 26% Lead, design, execute, and scale affiliate partnerships
• 26% Experience with B2C marketing, working at a B2C company/brand
• 26% Experience with mobile app advertising
• 26% Lead, design, execute, and scale organic growth campaigns
• 22% Define, drive, and execute landing page strategy. Optimize landing page performance.
• 22% Naturally curious, always learning and able to think outside the box
• 22% Develop and implement attribution models to measure ROI and optimize budget across multiple channels
• 17% Lead, design, execute, and scale offline marketing campaigns (e.g. OOH, radio, TV, OTT, direct mail, podcast)
• 17% Communicate complex ideas to stakeholders, get their buy-in, and work with them to drive growth efforts forward
• 17% Lead, design, execute, and scale display campaigns
• 17% Experience marketing subscription products
• 17% Experience with product marketing
• 17% Lead and drive customer engagement efforts across channels, in addition to acquisition
• 17% Experience with expansion into new markets
• 13% Oversee the day-to-day management of marketing campaigns across multiple channels including planning, execution, optimization, budget pacing, and reporting
• 13% Lead, design, execute, and scale retargeting/remarketing campaigns
• 13% Leadership experience. Manage, mentor, and coach a team of marketers.
• 13% Lead, design, execute, and scale inbound marketing campaigns
• 13% Lead, manage, and own the growth marketing tech stack
• 13% Build forecasts based off performance metrics to showcase downstream effects of marketing campaigns.  Forecast spend, acquisitions, and other marketing KPIs.
• 13% Be the first Growth Marketing hire for the company. Set the foundation for what the function means at the company.
• 13% Work with Brand & Creative teams to maintain brand voice and affinity throughout marketing campaigns while still optimizing and testing messaging/creative
• 12% Lead, design, execute, and scale paid social campaigns & strategy, specifically Pinterest
• 9% Lead, design, execute, and scale paid social campaigns & strategy, specifically Twitter
• 9% Lead, design, execute, and scale paid social campaigns & strategy, specifically Instagram
• 9% Lead, design, execute, and scale paid social campaigns & strategy, specifically YouTube
• 9% Lead, design, execute, and scale paid social campaigns & strategy, specifically TikTok
• 9% Lead, design, execute, and scale offline marketing campaigns, specifically podcasts
• 9% Lead, design, execute, and scale paid social campaigns & strategy, specifically Snap
• 9% Stay up to date on the most recent marketing tools and strategies.  Stay informed on industry and competitor insights.
• 9% Experience with B2B marketing, working at a B2B company/brand
• 9% Build a growth marketing roadmap to communicate strategy and timelines
• 9% Lead, design, execute, and scale demand generation campaigns
• 9% Lead, design, execute, and scale referral programs
• 9% Lead, design, execute, and scale direct response campaigns
• 9% Experience creating, testing, and optimizing drip campaigns
• 9% Lead and drive customer activation/re-activation efforts across channels, in addition to acquisition
• 9% Experience executing go-to-market campaigns
• 4% Lead, design, execute, and scale influencer marketing campaigns
• 4% Lead, design, execute, and scale outbound marketing campaigns
• 4% Lead, design, execute, and scale rewards programs
• 4% Management of Google Shopping, adding new products, and optimizing product descriptions of existing products
• 4% Experience launching large-scale (e.g. national) campaigns
• 4% Capable of being a marketing all-rounder, has knowledge of multiple marketing disciplines and is able to execute across multiple disciplines when needed
• 4% Experience using marketing automation to drive growth efforts
• 4% Lead, design, execute, and scale paid social campaigns & strategy for LinkedIn
• 4% Lead, design, execute, and scale offline marketing campaigns, specifically direct mail
  

Desired Tools for the Role

Tools extracted from 23 L3 Growth Marketing JDs

• 39% Sql
• 35% Google Analytics
• 30% Excel
• 13% Google Sheets
• 9% Crm
• 9% Amplitude
• 4% Adwords
• 4% Marketing Automation
• 4% Tableau
• 4% Facebook Ads Manager
• 4% Looker
• 4% Shopify
• 4% Salesforce
• 4% Wordpress
• 4% Hubspot
• 4% R
• 4% Webflow
• 4% Google Shopping
• 4% Apple Search Ads
• 4% Esp
• 4% Google Optimize
• 4% Mailchimp
• 4% Optimizely
• 4% Pixel
• 4% Truly
• 4% Unbounce
• 4% Data Studio
  

Skills were extracted with the Teal Job Application Tracker.

Desired Education for the Role

Education extracted from 23 L3 Growth Marketing JDs

• 0% mention an MBA
  

Level 4 Growth Marketer

Summary of the Role

L4 Growth Marketers typically require 6-8+ years experience in customer acquisition and growth marketing. This role is highly strategic, but you must also be able to execute where needed. You should be a marketer all-rounder. You should have knowledge of how all marketing channels work, and specialize in a few. In this role, you will be held accountable to marketing goals and targets. You are most likely expected to grow and lead a team. Companies want to see a proven & demonstrated track record of your management skills, and your ability to develop and launch marketing strategy to acquire customers.

Job Titles to Look for

Common Titles:  Director Growth, Director of Growth, Director of Growth Marketing 

Less common titles. Approach with caution - some, but not all of these JDs read like L4 Growth Marketers:  Senior Growth Marketing Manager, Associate Director of Growth Marketing

Desired Skills for the Role

Skills extracted from 20 L4 Growth Marketing JDs from companies with <500 employees: 

• 95% Strong analytical skills with a strong analytical toolkit. Able to digest large data sets across multiple marketing channels, communicate critical insights. Deep knowledge, expertise, and successful track record of using data to improve ROI of marketing campaigns and inform new marketing strategies.
• 95% Measure, track, and interpret key marketing performance metrics (KPIs).  Create and maintain dashboards and reports to communicate insights to leadership. Able to build reporting from the ground up.
• 95% Lead, shape, and implement growth marketing strategies to deliver on key acquisition and revenue targets. Take ownership of strategy. Experience and proven track record of developing strategies, testing, tracking campaigns, and iterating on what's successful.
• 90% Results-oriented, able to take a hands-on approach to hit key goals and drive revenue
• 85% Own, create, and lead acquisition strategy, making sure it aligns with business objectives. Laser-focused on acquiring customers in a way that lowers CAC and increases LTV.
• 80% Successful track record of working cross-functionally (with the team, within the company, and with vendors) to design, shape, and execute marketing strategy
• 80% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for paid social channels. Able to execute on strategy if needed.
• 80% Deep knowledge, expertise, and successful track record of developing A/B testing strategy and framework, and implementing optimization strategies across all channels
• 80% Demonstrated experience managing large acquisition budgets (7 figure budgets), as well as budget allocation, forecasting, and ROI assessments
• 75% Collaborate with teams in the organization to shape marketing strategy and align on marketing direction. Partner with teams to create goals/targets and execute against them. L4 Growth Marketers collaborate with almost all functions of the business, most commonly: Design (Brand/Creative), Product, Engineering, Finance, Analytics, Engineering
• 70% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for paid search channels. Able to execute on strategy if needed.
• 65% Demonstrated experience working in a fast-paced environment (e.g. startups)
• 65% Belief and excitement in the company's mission
• 65% Experience managing a team of marketers. Hire, manage, coach, and mentor direct reports. Be accountable for your team and set them up for success.
• 65% Demonstrated and proven experience as a performance marketer
• 60% Excellent verbal and written communication skills, able to communicate  effectively to stakeholders and senior leadership
• 60% Regularly analyze results from campaigns, communicate results to stakeholders, propose changes in strategy based on those results
• 60% Able to gain a deep understanding of the user funnel. Demonstrated success in optimizing every stage of the user's path to purchase.
• 60% Proven and demonstrated experience managing outside vendors, holding them accountable to targets/goals. Familiar with current vendors/technologies and opinions on which ones should be used to reach acquisition goals.
• 55% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for offline marketing. Able to execute on strategy if needed.
• 50% Drive collaboration with stakeholders, adept at getting their buy-in, and leveraging the right internal processes to drive growth efforts forward
• 45% Demonstrated history of strong project management skills - able to manage multiple projects under strict deadlines, while keeping high attention to detail. Flexible and able to adapt to changing priorities as needed.
• 45% Significant experience scaling multiple marketing campaigns and processes from the ground up.
• 45% Deep expertise with B2C marketing, demonstrated experience growing a B2C company/brand
• 45% Demonstrated success and proven track record of meeting customer acquisition targets.
• 45% Take ownership for growth marketing strategies. Accountable for driving user acquisition, delivering on campaigns, and hitting targets.
• 45% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for paid social channels, specifically Facebook
• 40% Lead and own experimentation of new channels, partners, or customer segments to drive customer acquisition
• 40% Advanced understanding of marketing attribution - able to build out attribution models, extract meaningful insights, and use attribution to improve growth efforts
• 40% Deep knowledge and understanding of acquiring customers for an e-commerce business
• 40% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for email campaigns
• 40% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for customer retention
• 40% Define acquisition targets based on business objectives. Work with key stakeholders to deliver those targets. Be held accountable for meeting those targets.
• 30% Strong work ethic, hold yourself to a higher standard of performance. Willing to take charge and execute where needed, never thinking anything is "below your pay grade"
• 30% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for affiliate marketing. Able to execute on strategy if needed.
• 30% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for display campaigns
• 30% Deep knowledge and experience building financial forecasts based on key performance metrics (e.g. CPM, CTR, CPA, CAC, CPC, LTV)
• 30% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for offline marketing, specifically direct mail
• 25% Partner with creative and brand teams to develop strong messaging for new marketing campaigns and strategies
• 25% Customer-obsessed, has a deep understanding of the user, and is intent on delivering a best-in-class experience
• 25% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for customer engagement
• 25% Work with Brand & Creative teams to maintain brand voice and affinity throughout marketing campaigns while still optimizing and testing messaging/creative
• 20% Own efforts to create user segments and lead creation of campaigns to target those specific segments
• 20% Demonstrated success with landing page strategies.
• 20% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for SEO
• 20% Deep understanding of marketing subscription products
• 20% Build and take ownership of a growth marketing roadmap to communicate strategy and timelines
• 20% Lead and develop go-to-market campaign strategy for a new product from inception to scale
• 20% Develop strategies to acquire leads cost-effectively. Ultimately drive a profitable customer acquisition program.
• 20% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for paid social channels, specifically Instagram
• 15% Deep expertise with B2B marketing, demonstrated experience growing a B2B company/brand
• 15% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for referral campaigns
• 15% A full-stack marketer, has knowledge of multiple marketing disciplines. Is able to create and execute a multi-disciplinary marketing plan.
• 15% Expertise in building financial models based on CAC/LTV, payback period basis, cohort analysis. Experience with P&L.
• 15% Work with senior leadership to design and implement growth/marketing strategies for multiple channels.
• 15% Experience using marketing automation to drive growth efforts
• 15% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for offline marketing, specifically TV
• 10% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for influencer marketing. Able to execute on strategy if needed.
• 10% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for organic growth campaigns
• 10% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for demand generation campaigns
• 10% Proven experience building out and leading a marketing tech stack
• 10% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for direct response campaigns
• 10% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for paid social channels, specifically YouTube
• 10% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for offline marketing, specifically radio
• 10% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for offline marketing, specifically podcasts
• 5% Naturally curious, always learning and able to think outside the box
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for retargeting campaigns
• 5% Stay up to date on the most recent marketing tools and strategies.  Stay informed on industry and competitor insights.
• 5% Lead, design, execute, and scale strategies for increasing brand awareness as the company grows and expands into new markets
• 5% Experience with mobile app advertising
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for outbound marketing campaigns
• 5% Experience creating, testing, and optimizing drip campaigns
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for customer activation
• 5% Be the first Growth Marketing hire for the company. Set the foundation for what the function means at the company.
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for account-based marketing campaigns
• 5% Lead strategy and planning for expansion into new markets
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for SMS marketing campaigns
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for paid social channels, specifically Pinterest
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for paid social channels, specifically LinkedIn
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for paid social channels, specifically Tiktok
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for offline marketing, specifically OOH (out-of-home)
• 5% Deep knowledge, expertise, and successful track record of developing and leading high ROI strategies for offline marketing, specifically OTT (over-the-top)
  

Desired Tools for the Role

Tools extracted from 20 L4 Growth Marketing JDs

• 45% Google Analytics
• 25% Excel
• 25% Adwords
• 15% Sql
• 15% Marketing Automation
• 10% Crm
• 10% Facebook Ads Manager
• 10% Shopify
• 10% Segment
• 10% Google Tag Manager
• 5% Looker
• 5% Salesforce
• 5% Google Optimize
• 5% Optimizely
• 5% Tealium
• 5% Amazon Ads
  

Skills were extracted with the Teal Job Application Tracker.

Desired Education for the Role

Education extracted from 20 L4 Growth Marketing JDs

• 5% mention an MBA