Letter of Introduction: What It Is and How To Write One

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August 7, 2023
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min read

Navigating the job market can sometimes feel like maneuvering through a maze. Resumes, cover letters, references—and now a letter of introduction? What will they ask for next?

However, this lesser-known document could be a powerful tool in your career arsenal. In this article, you’ll learn the concept of a letter of introduction, why it matters in your job search, and how to construct one that really resonates with potential employers and helps you stand out as a star candidate. 

3 key takeaways

  • Why a letter of introduction is a powerful tool in your job search arsenal
  • How a letter of introduction helps you stand out by showcasing your enthusiasm, skills, relevant certifications, and unique qualifications
  • How to use Teal’s Contacts Tracker to manage your connections and network like a pro

What is a letter of introduction?

A letter of introduction is like your personal self-promotion tool. It's a way to reach out and introduce yourself to people in a company, whether it's a hiring manager, a potential team member, or someone else you'd like to connect with.

Think of it as a chance to go beyond the usual resume bullet points. You can share your story, highlight your unique skills and experiences, and really show why you'd be a great fit for the job or opportunity you're pursuing.

And don't limit these letters to just job seeking—they can be useful in networking, business development, and collaborative projects, too. It's all about establishing professional relationships and making that strong first impression that opens doors to exciting possibilities. 

Letter of introduction vs. cover letter

While both a letter of introduction and a cover letter share the goal of helping you stand out in the job market, there are distinct differences between the two.

A cover letter is what you send along with your resume when you apply for a specific job opportunity. It's your chance to make a case for why you're the perfect fit for that particular role, showcasing how your skills and experiences align with the job requirements.

On the flip side, an introductory letter is more general in nature. It's not tied to a specific job application but serves as a way to introduce yourself to potential employers, even if they don't have any current openings. 

The purpose of the letter is to establish a connection, express your interest in the company, and make yourself memorable for future opportunities. Think of it as planting a seed that may blossom when the timing and circumstances are just right.

Since you may send out introduction letters without being tied to a specific job opening or application, you can use Teal’s Contacts Tracker to stay on top of your communications. You can add professional contacts directly from LinkedIn or plug them in manually, set goals and reminders, and manage follow-up dates in one centralized location. This keeps you optimized and organized—no more jumping between LinkedIn, email, calendars, and sticky notes!

In essence, while a cover letter is reactive (responding to a job ad), an introductory letter is proactive, demonstrating your initiative and enthusiasm in your career journey. So, whether you're crafting a targeted cover letter or a compelling introduction letter, both can be valuable tools in your toolkit. 

Why write a letter of introduction?

You might be wondering, "Why should I add another task to my job search to-do list?" 

It’s a fair question. But the answer lies in the unique benefits you’ll find outlined below.

Demonstrate your enthusiasm and interest

One of the great things about a letter of introduction is that it gives you a chance to let your genuine enthusiasm and interest in the company or industry shine through. It's not just about looking for any new job, but showing that you're genuinely interested in this particular company or industry. 

This proactive move demonstrates your initiative and eagerness, which employers really appreciate. Plus, it puts you ahead of the game for future opportunities since you'll already be on the hiring manager’s radar. 

So, it's a win-win situation—you get to express your excitement, and it increases your chances of being considered when the right opportunity comes along.

Showcase qualifications

A resume gives an overview of your qualifications and experiences, but it often lacks personal context. A letter of introduction lets you spotlight specific skills and qualifications in a more personalized way. 

You can share the story behind your achievements, making them more memorable and impactful. This helps you stand out from the crowd of other candidates who may have similar qualifications listed on their resumes.

Display communication skills

A letter of introduction is an awesome opportunity to show off your communication skills. When you write a well-crafted, concise, and engaging letter, it proves that you can express your ideas clearly and professionally. 

Strong written communication skills are in demand across various industries and job roles. So, when you come up with a compelling letter of introduction, you're making a solid case for yourself and leaving a lasting impression on the reader. Don't forget, every interaction is a chance to showcase your skills, and a letter of introduction is no exception.

How do you write a letter of introduction?

You've recognized the value of a letter of introduction. Now comes the crucial part: writing one that ticks all the right boxes. 

But don’t worry—it’s not as intimidating as it sounds! Here are some step-by-step guidelines to help you get started.

1. Write a greeting

Your greeting or salutation should be warm and professional. It's always great to use the recipient's name if you can find it. This personal touch shows that you've done your homework and creates an instant connection.

2. Provide an introduction and purpose

Next up, introduce yourself and get straight to the point. Keep it concise but impactful, telling them about the job titles you’ve held that are relevant to their company and industry.

You learned above that introductory letters are more generalized than cover letters, which focus on specific job openings. Here, your goal is to establish a connection. You want to capture the reader's attention and make them curious about what you have to offer.  

3. Highlight your qualifications and experience

Now it's time to shine a spotlight on your qualifications and experiences. This is where you can showcase your relevant skills and experiences that make you a valuable asset. Remember to connect them to the job role or industry you're targeting. It's not just about listing qualifications; it's about showing how they make you the perfect fit.

4. Showcase your accomplishments

This is your chance to brag a little. Highlight specific resume accomplishments examples that set you apart from the competition. Whether it's awards, promotions, or successful projects, let your potential employer know what makes you outstanding. You want to demonstrate your potential to bring similar successes to their organization.

5. State the desired next step

Don't leave the reader guessing about your intentions. Make it crystal clear what you want them to do next. Do you want them to review your resume or portfolio? Would you like to schedule a call or informational interview? Be assertive and provide a clear call to action. This will guide them on the next steps to engage further with you.

6. Closing and signature

As you wrap up your letter, maintain a professional yet friendly tone. Express your gratitude for their time and consideration. End with a closing phrase that leaves a positive impression. And don't forget to leave enough space for your signature, followed by your full name and contact information (phone number and email address are the standard). This ensures easy access to your details for further communication.

Sample letter of introduction

Now, let's put these tips into action and see how a letter of introduction can come to life. Imagine you're a job candidate with a lot of graphic design experience and want to reach out to a company you truly admire. Here’s what your letter of introduction might look like:

Dear [Recipient's Name],

I’m writing to introduce myself. I’m a seasoned Graphic Designer with over 8 years of experience in creating engaging and innovative digital and print designs. After researching and following your company for some time now, I am deeply impressed by the innovative work you produce and would be thrilled to explore potential opportunities to contribute my skills to your team.

Throughout my career, I have honed my graphic designing skills working with diverse clients, including startups and multinational corporations. I am proficient in various design tools, including Adobe Creative Suite and Sketch. Moreover, I have a keen eye for aesthetics and a knack for understanding client needs, which helps me deliver designs that not only look good but also align with the strategic objectives.

One of my notable accomplishments includes leading the redesign of a major client's logo and branding materials, resulting in a 25% increase in brand recognition and customer engagement. I believe such experiences would allow me to bring fresh and creative perspectives to your already exceptional team.

I am attaching my resume and portfolio for your consideration. I would love the opportunity to discuss further how my background and skills would make me a valuable addition to your team. Please feel free to contact me at your earliest convenience.

Thank you for taking the time to read my letter. I look forward to the possibility of working with you.


[Your Full Name]

[Your Contact Information]

Tips for writing a letter of introduction

Now that you’ve seen the structure of a letter of introduction and an example of what a great one looks like in action, here are a few more tips to help you refine your approach even further.

  • Do your research: Understand the company's values, culture, and industry trends. Tailor your letter to align with their mission and values, showing how you could contribute to their goals.
  • Be professional but authentic: Don't hesitate to let your personality shine through (while maintaining a professional tone). Authenticity helps you stand out and makes your letter more memorable.
  • Keep it concise: A letter of introduction should be brief and to the point. Aim for a maximum of one page, ensuring that every sentence adds value.
  • Proofread and edit: Typos and grammatical errors can leave a poor impression. Make sure to proofread your letter carefully. If possible, have someone else review it, too.
  • Follow up: After sending your letter of introduction, don't forget to follow up. This demonstrates your interest and initiative, keeping you on the company's radar. 

Teal’s Job Application Tracker contains communication templates to use as a guide when following up with contacts. 

Remember, every letter of introduction is as unique as the person writing it. Don't be afraid to put your own spin on it and craft a letter that represents you—professionally and personally. 

Supercharge your job search with Teal

Crafting an impactful letter of introduction can really give your job search a boost, opening doors to exciting opportunities and valuable professional connections. It's your chance to showcase your initiative, qualifications, and genuine enthusiasm to potential employers. 

But job hunting involves more than just writing impressive letters—and that's where Teal comes in. Teal is an AI-powered platform that's here to help you make your next career moves with confidence. 

From creating professional resumes to managing job applications with the Job Application Tracker resources for skill development, Teal provides comprehensive support throughout your career journey. 

With personalized job recommendations and valuable career insights, Teal empowers you to make informed decisions and take confident steps toward achieving your professional goals. 

Sign up for Teal today to get started for free!

Frequently Asked Questions

What is the difference between a letter of introduction and a cover letter?

A letter of introduction is typically used to introduce a person to a new client, team, or to facilitate networking. It focuses on the individual's background, skills, and connections. A cover letter, on the other hand, is specifically tailored to a job application, highlighting experiences and qualifications directly related to the job description, and is addressed to a potential employer.

Can a letter of introduction help in career advancement even if I'm not actively seeking a new job?

Yes, a letter of introduction can be a valuable tool for career advancement. It can help you expand your professional network, make connections within your industry, and potentially open doors to opportunities that may not be publicly advertised. It's a proactive approach to building relationships that can benefit your career in the long term.

How formal should the tone of a letter of introduction be?

The tone of a letter of introduction should be professional yet approachable. It's important to maintain a balance between conveying respect and formality while also expressing your genuine personality and enthusiasm. Tailor your tone to the recipient and the context of your introduction; if you're familiar with the recipient's communication style, let that guide your level of formality.

Dave Fano

Founder and CEO of Teal, Dave is a serial entrepreneur with 20+ years of experience building products & services to help people leverage technology and achieve more with less.

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