Workload Automation Product Marketing Manager

Broadcom • Broomfield, MA

3d

About The Position

Broadcom’s Automation Division is seeking an experienced Product Marketing Manager to drive global go-to-market strategy, messaging, and adoption for our industry-leading Workload Automation portfolio. This role is ideal for a seasoned expert who combines deep technical knowledge with exceptional storytelling, market insight, and execution discipline.

Requirements

• Bachelor's and 12+ years hands-on experience in Workload Automation , including deep familiarity with enterprise scheduling, orchestration, and automation ecosystems.
• Proven ability to translate technical capabilities into clear, compelling business value for ITOps, DevOps, and DataOps personas.
• Exceptional written and verbal communication skills; demonstrated ability to produce high-quality technical and executive-level content.
• Strong analytical, competitive research, and strategic planning skills.
• Experience working in highly cross-functional environments with product, engineering, and sales organizations.

Nice To Haves

• Background with Automic, Control-M, or similar workload automation platforms.
• Experience in enterprise software, automation, observability, or related IT operations domains.
• Ability to present confidently to large audiences, analysts, and senior executive stakeholders.

Responsibilities

• Develop compelling product positioning, value propositions, and differentiated messaging for Workload Automation offerings.
• Lead GTM strategy for new releases, customer success stories, capabilities, and market launches; partner closely with Product Management, Sales, Enablement, and Customer Success.
• Create high-quality content including solution briefs, white papers, competitive analysis, customer presentations, and sales enablement tools.
• Serve as a subject-matter expert for Workload Automation across internal teams, customer conversations, webinars, events, and analyst engagements.
• Conduct ongoing market, customer, and competitive research to inform strategy and product direction.
• Drive pipeline-building initiatives in partnership with Global Marketing, ensuring alignment across campaigns and regional execution.

Benefits

• Medical, dental and vision plans
• 401(K) participation including company matching
• Employee Stock Purchase Program (ESPP)
• Employee Assistance Program (EAP)
• company paid holidays
• paid sick leave and vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees