Wine Director

The Standard, High Line•York, NY

About The Position

The Standard is one of the most culturally engaged hotels in the world. Hotels with real cultural life, an inclusive spirit and true creative attitude. A destination layered with events and amusements that leaves you with an uplifted feeling. The Standard's irreverent and playful sensibility,bined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-Standard-ness. The Wine Director is the driving force behind our property's wine culture, bringing expertise, creativity, and a floor-first approach. This role blends curation, education, and cost control with a heavy presence during peak service periods, ensuring guests and staff alike are immersed in a dynamic and engaging wine experience. While this is a property-wide position, the Grill is the main stage—w strategies are tested, sales are driven, and our wine program takes the spotlight.

Requirements

Strong background in wine curation, service, and education
High level sommelier certification (WSET level 3 or equivalent)
Demonstrated ability to drive sales and control costs in a high-volume environment.
Exceptional floor presence with strongmunication and guest-engagement skills.
Experience in developing and executing creative wine programs for multi-outlet operations.
Passion for making wine approachable, fun, and a central part of the dining experience.

Responsibilities

Be highly visible and hands-on during peak service times, engaging with guests, guiding pairings, and driving energy on the floor.
Partner with servers to upsell and maximize wine sales while creating interactive, memorable moments for guests.
Serve as the go-to “wine personality” on property, making wine approachable, fun, and woven into the guest experience.
Curate, maintain, and evolve the property-wide wine list, with an emphasis on The Standard Grill as the flagship program.
Create playful, surprising, and thoughtful selections that reflect the brand's identity while balancing profitability.
Develop seasonal wine features, pairings, and activations to keep offerings fresh and exciting.
Build and implement strategies to increase wine sales across all outlets, with Grill as the primary focus.
Lead regular trainings, pre-shifts, and tastings to educate and inspire staff, making them confident wine storytellers.
Design and execute fun, interactive programming (tastings, winemaker events,petitions, etc.) to boost engagement and revenue.
Partner with the Food & Beverage Cost Controller to monitor, manage, and optimize wine costs.
Maintain accurate inventory, streamline ordering, and minimize variances.
Develop systems for reporting, accountability, and strategic purchasing to ensure margins align with budget targets.
Work closely with the Beverage Director on broader property strategies and activations.
Collaborate with outlet managers and chefs to craft pairings and integrate wine into the culinary narrative.
Foster a culture w wine is part of the fun—approachable, engaging, and profitable.