West Region Field Director, Opthamology

Inizio Engage•Los Angeles, CA

About The Position

Inizio Engage has partnered with Nordic Pharma, dedicated to bringing innovative products and effective solutions to physicians and patients in the Ophthalmology space. We are seeking a dynamic and results-driven Regional Sales Manager (RSM) to lead, coach, and develop a team of Lacrifill Key Account Managers. This role is responsible for driving regional sales performance, building team capability, and ensuring consistent disciplined execution of strategic and compliant customer engagement. This is your opportunity to join Inizio Engage and represent Nordic! What’s in it for you? Competitive compensation Medical, dental, vision, 401(k), life & disability insurance Paid time off, maternity and paternity leave Employee discounts & exclusive promotions Recognition programs, contests, and company-wide awards Exceptional, collaborative culture Best Places to Work in BioPharma (2022, 2023, & 2025) Certified Great Place to Work (2022, 2023, 2025)

Requirements

Bachelor’s degree required
5+ years of Medical Device or healthcare sales experience with a track record of high performance
2+ years of field sales leadership experience preferred
Ophthalmology or eye care experience strongly preferred
Proven ability to coach and develop sales representatives to achieve results
Strong leadership, communication, and interpersonal skills
Demonstrated ability to analyze data and translate insights into actionable strategies
Experience with CRM systems (e.g., Veeva), sales reporting tools, and Microsoft Office
A valid driver’s license and safe driving record
Ability to travel within assigned region

Responsibilities

Drive regional sales performance by leading a team of Key Account Managers to achieve and exceed sales and activity targets
Translate national brand strategy into effective regional and territory-level execution
Monitor performance metrics and KPIs, proactively identifying gaps and implementing action plans
Conduct and document regular field rides to coach representatives on sales execution, clinical messaging, and account strategy
Develop individual performance plans to elevate selling skills, product knowledge, and business acumen
Provide ongoing coaching and performance management to direct reports, holding them accountable to expectations
Guide representatives in developing and executing strategic territory business plans
Ensure effective targeting, call planning, and stakeholder engagement across HCP offices, urgent care facilities, and pharmacies
Reinforce advanced selling skills including needs discovery, insight generation, and customized customer engagement
Ensure team demonstrates deep understanding of product, disease state, and market access landscape
Ensure compliant delivery of approved messaging aligned to regulatory and company guidelines
Utilize CRM and reporting tools to track activity, analyze performance, and drive data-based decisions
Ensure timely and accurate completion of administrative responsibilities across the team
Communicate effectively with internal stakeholders, client partners, and senior leadership
Recruit, onboard, and develop top sales talent
Foster a culture of accountability, collaboration, and continuous improvement