Website Specialist

HEALTHY KIDS PROGRAMS•New York, NY

just now•$25 - $28•Remote

About The Position

Healthy Kids is seeking a Website Specialist to help maintain, improve, and optimize our website with a strong focus on lead conversion, usability, and brand consistency, ensuring that our site is highly parent-friendly and helps families quickly and easily find the information they need. The ideal candidate has expert-level or extensive experience using Wix, including Dynamic Pages and CMS collections, and understands how parents search for childcare—by location, age group, schedule, cost, and enrollment timelines. This role requires a strong parent journey mindset, balancing clarity, speed, and simplicity while supporting a growing, multi-location organization.

Requirements

Expert or extensive experience using Wix, including Dynamic Pages and CMS collections (required).
Strong understanding of UX, responsive design, and accessibility principles.
Graphic design experience (Canva, Adobe Creative Suite, or similar).
Basic HTML/CSS knowledge a plus, but not required.
Strong attention to detail and organizational skills.
Analytical mindset with the ability to review performance data and recommend improvements.
Ability to work independently while taking feedback and direction when needed.

Responsibilities

Update and maintain website content using Wix, including Dynamic Pages and CMS collections.
Manage location- and program-based pages using structured CMS data.
Create and maintain landing pages, forms, and conversion paths.
Troubleshoot and edit site functionality as needed.
Design and maintain website experiences that reflect the parent decision-making journey, from first visit through inquiry and enrollment.
Ensure parents can quickly locate essential information, including program details, locations, schedules, grades served, and next steps.
Simplify navigation and layouts to reduce friction for busy families.
Optimize pages for mobile users and parents with varying levels of technical access.
Review pages through a parent lens, identifying confusion points or drop-offs.
Assist with page design and visual improvements across desktop and mobile.
Ensure brand consistency across all digital assets.
Support accessibility best practices to ensure the site is usable for all families.
Monitor website performance and traffic metrics.
Identify opportunities to improve usability and increase lead conversions.
Conduct testing to ensure the site functions correctly and meets quality standards.
Collaborate on photography, design, and creative projects.
Support storytelling efforts, including blog posts or features that highlight the impact of Healthy Kids Programs.
Work with program and registration teams to ensure website accuracy and effectiveness.