PL - Website & SEO Specialist

BYD Europe • Capon Bridge, WV

1d

About The Position

We are looking for a Website Specialist who will take ownership of website updates, optimization, and ongoing development. This role works closely with the marketing team to ensure high-quality content, effective landing pages, and strong visibility in search engines.

Requirements

• Experience in a Website Specialist, Digital Specialist, or similar role.
• Hands on experience with CMS platforms (e.g. WordPress, Adobe Experience Manager, Drupal, or similar).
• Experience with event tracking and tagging ( Google Tag Manager or similar)
• Solid understanding of SEO principles and content optimization.
• Experience creating and optimizing landing pages.
• Analytical skills and ability to draw insights from data (GA, GSC).
• Basic knowledge of UX/UI principles.
• Basic knowledge of HTML/CSS
• Strong attention to detail, independence, and good time management.
• English proficiency sufficient for working with documentation and international teams.

Responsibilities

• Ongoing content updates and management of the website using a CMS.
• Creating, launching, and optimizing landing pages for marketing and sales campaigns.
• Supporting website structure planning and user journey optimization.
• On-site SEO optimization: content, meta data, structure, and internal linking.
• Monitoring website traffic and user behavior (Google Analytics, Google Search Console, et c.).
• Collaborating with content, performance marketing, IT teams, or external vendors when needed.
• Ensuring website content is consistent with brand guidelines and communication strategy.
• Implementing optimization recommendations to improve conversion rates (CRO).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed