Website Product Manager

Vanguard•Malvern, PA

47d

About The Position

The Website Product Manager is responsible for leading the strategic direction, development, and optimization of the company's B2B public facing web platform. This role bridges business goals with user needs, ensuring the website delivers exceptional user experiences while driving measurable business outcomes. This role will collaborate with cross-functional teams including engineering, marketing, analytics, and content to deliver high-impact digital solutions.

Requirements

4-6 years of experience in digital product management, with a focus on web platforms.
Proven success in leading website redesigns, e-commerce platforms, or content-rich digital experiences.
Strong understanding of UX/UI principles, web technologies (HTML, CSS, CMS platforms), and agile methodologies.
Excellent communication, leadership and stakeholder management skills.
Data-driven mindset with experience using tools like Adobe Analytics, Adobe Customer Journey Analytics, Medallia DXA, or similar.
Undergraduate degree or equivalent combination of training and experience required.

Nice To Haves

Experience with Adobe products (AEM, Target)
Familiarity with accessibility standards, SEO and performance optimization.
Background in financial services, healthcare, or other regulated industries is a plus.

Responsibilities

Define and articulate a clear product vision and roadmap for the website aligned with business goals.
Maintain a competitive understanding of emerging digital trends, advanced technologies industry and web best practices, and competitor activities to inform innovative strategies that position our platform at the forefront of the market.
Engage stakeholders to communicate the product vision and secure ongoing strategic investment for the continuous advancement of the website.
Conduct user research, usability testing, and data analysis to understand user behavior and pain points.
Conduct comprehensive stakeholder interviews to ensure strategic alignment between the website vision and overarching business objectives. Maintain a proactive awareness of industry developments and evolving organizational priorities to inform ongoing product direction.
Translate insights into actionable product features and enhancements.
Utilize existing enterprise marketing technologies to strategically enhance the user experience and strengthen the platforms reputation.
Lead cross-functional teams through the product lifecycle-from ideation to launch and iteration.
Facilitate collaboration between design, engineering, marketing, and analytics teams.
Define KPI's and use analytic tools (Adobe Analytic, Adobe Customer Journey Analytics, Medallia DXA) to monitor performance.
Drive continuous improvement through A/B testing, personalization, and SEO and AI best practices.
Communicate product plans, progress, and performance to senior leadership and stakeholders.
Manage expectations and prioritize initiatives based on business impact and user value.