Website Operations Specialist
About The Position
We’re seeking a skilled and organized Website Operations Specialist to support the day-to-day management, optimization, and growth of our two Shopify websites—one focused on ecommerce (B2C) and the other serving our B2B customers. As part of a small, collaborative marketing team, you’ll be the hands-on expert keeping our sites accurate, functional, and conversion-focused. You’ll handle everything from updating products and launching promotions to improving SEO and coordinating technical updates with our web developer. This is a great opportunity for someone who loves Shopify, enjoys variety in their work, and takes pride in creating a seamless online experience for customers and partners.
Requirements
- 2–4 years of experience managing and updating Shopify websites.
- Strong understanding of ecommerce site operations and best practices.
- Proficiency with Shopify admin, theme customization, and Liquid basics.
- Familiarity with Google Analytics (GA4), Google Search Console, and SEO fundamentals.
- Basic HTML/CSS knowledge for light content or layout adjustments.
- Excellent attention to detail and organization skills.
- Strong communication and collaboration abilities in a small team environment.
Nice To Haves
- Experience with Shopify Plus or Shopify B2B tools.
- Understanding of accessibility and performance optimization.
- Familiarity with project management tools (e.g., Asana, Trello, Monday).
- Experience with Google Tag Manager, UTM tracking, or other analytics integrations.
- Exposure to email/CRM tools such as Klaviyo or HubSpot.
Responsibilities
- Manage daily operations of both Shopify websites (B2C & B2B).
- Add, edit, and organize products, collections, pricing, and inventory details.
- Create and update site content, banners, and landing pages using Shopify’s CMS and theme editor.
- Coordinate theme updates and QA all site changes before publishing live.
- Ensure brand consistency, accessibility, and mobile optimization across pages.
- Set up and schedule discount codes, sales, and seasonal promotions.
- Build campaign and landing pages for new product launches and marketing initiatives.
- Collaborate with the marketing and creative teams to ensure timely and accurate execution.
- QA promotions across devices and browsers to ensure flawless functionality.
- Maintain and update on-page SEO elements (meta data, alt text, structured data).
- Monitor site health through Google Search Console, Core Web Vitals, and Shopify analytics.
- Track and report on traffic, conversions, and site engagement using GA4 and Shopify data.
- Support CRO testing and identify opportunities to improve user experience and performance.
- Manage and configure Shopify apps, integrations, and automations.
- Work closely with the web developer on technical updates, fixes, and site enhancements.
- Document recurring site tasks, procedures, and app configurations.
- Stay informed about Shopify platform updates and recommend improvements.
Benefits
- Hybrid work model – mostly remote with periodic in-office collaboration.
- A close-knit, creative in-house marketing team where your ideas make an impact.
- Professional growth in ecommerce operations, SEO, and analytics.
- Competitive salary and benefits package.
- A role where you can see the direct results of your work every day.
- Full-time, 1st shift. Typically 8:00am - 4:00pm
- Tuition reimbursement for continuing education
- Health insurance (medical, dental & vision) eligible on first day
- Life insurance
- 401k match + profit sharing
- Company paid short term & long term disability
- Paid time off + paid holidays
- Fun company-wide activities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
