Website Marketing Specialist (52655)
National Pride Equipment Car Wash Superstore•Mansfield, OH
3d
About The Position
We're seeking a data-driven Website Marketing Specialist to optimize our digital presence and drive measurable business results. This is initially a part-time position (15-20 hours per week) with strong potential to transition to full-time based on performance and business growth. This role combines technical analytics expertise with strategic marketing execution to enhance our customer journey, improve conversion rates, and maximize ROI across our digital channels.
Requirements
- Bachelor's degree in Marketing, Computer Science, or related field (Master's in Computer Science preferred)
- 4+ years of experience in website marketing, digital analytics, or related role
- Proven expertise in GA4 event modeling, Google Search Console, and conversion tracking
- Strong experience with email marketing platforms (Klaviyo, HubSpot, or similar)
- Proficiency in SQL, Python, and data visualization tools (Looker Studio preferred)
- Demonstrated success with A/B testing and conversion rate optimization
- Experience with Shopify and e-commerce platforms
- Strong analytical skills with ability to translate data into actionable insights
Nice To Haves
- Experience in automotive or retail industry
- Knowledge of SEO best practices and technical implementation
- Familiarity with marketing automation and lifecycle marketing
- Experience working in agile environments with cross-functional teams
Responsibilities
- Lead GA4 implementation and event modeling to track customer behavior across all touchpoints
- Develop automated reporting dashboards to monitor traffic sources, user engagement, and conversion funnels
- Analyze Google Search Console data to identify SEO opportunities and site health issues
- Build and maintain data validation routines to ensure reporting accuracy and reliability
- Design and execute A/B tests across website elements, landing pages, and user flows
- Monitor category sales performance and implement data-driven improvements
- Identify and resolve 404 errors while optimizing site structure for better user experience
- Translate business goals into measurable web KPIs and track performance against targets
- Develop and manage email marketing funnels including welcome series, cart abandonment, and post-purchase flows
- Build segmented email campaigns with event-based triggers and lifecycle messaging
- Analyze open rates, CTR, and conversions to optimize email performance
- Create reusable templates and standardized tracking practices for campaign efficiency
- Partner with engineering and product teams to implement technical tracking solutions
- Coordinate with QA teams to ensure proper analytics implementation and troubleshooting
- Translate complex data insights into actionable recommendations for stakeholders
- Support agile methodology and participate in cross-functional project planning
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Part-time
Career Level
Mid Level
