Website Experience Manager

Flock Safety

1d•$100,000 - $130,000

About The Position

FockSafety.com serves as the central hub for marketing, a key resource for sales, and the primary driver of lead generation across hundreds of thousands of monthly visitors. The Web Experience Manager will own the website experience end to end, with a primary focus on conversion rate optimization (CRO), SEO/AEO management, and site experience improvements. This role will build and scale our A/B testing program through VWO, manage our SEO program in partnership with our agency, and develop our emerging AEO (Answer Engine Optimization) strategy to ensure Flock is discoverable in AI powered search. This person will partner with Brand/Creative on web page builds and project management, allowing them to focus on the high-impact strategic and technical work that drives pipeline.

Requirements

5+ years of experience in managing and optimizing websites for high-growth companies
Expert user of Webflow or similar CMS
Proven track record of driving results through A/B testing programs with tools like VWO, Optimizely, or similar tools
Strong understanding of CRO methodology, hypothesis development, test design, statistical significance, and iteration
Independent self-starter, capable of taking ownership of projects and driving them to completion
Deep knowledge of technical SEO and experience managing SEO agencies
Familiarity with AEO concepts and AI driven search optimization
Proficient in Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC)
Experience with martech tools such as Qualified (chatbot), VWO, 6sense, and personalization platforms
Proficient in website content management and strategy and a deep understanding of current web best practices and technologies
Ability to manage agency partners and internal stakeholders cross-functionally
Understanding of HTML/CSS for website customization
Highly organized with the ability to prioritize high impact work over reactive requests
A shared passion in our mission to eliminate crime

Responsibilities

Own the website experience end to end
Focus on conversion rate optimization (CRO), SEO/AEO management, and site experience improvements
Build and scale our A/B testing program through VWO
Manage our SEO program in partnership with our agency
Develop our emerging AEO (Answer Engine Optimization) strategy to ensure Flock is discoverable in AI powered search
Partner with Brand/Creative on web page builds and project management

Benefits

Flexible PTO: We seriously mean it, plus 11 company holidays.
Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
WFH Stipend: $150 per month to cover the costs of working from home.
Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
Home Office Stipend: A one-time $750 to help you create your dream office.
Flock Safety Stock Options