Product Manager, Website

Brio Water Technology•Glendale, CA

About The Position

We’re looking for a Product Manager, Website to own website performance, experimentation, and conversion optimization for a specific brand within our portfolio. Reporting to senior marketing leadership, this role is ideal for a technically proficient growth-minded product leader who can translate marketing objectives into structured experimentation and measurable site improvements. You’ll be responsible for defining and prioritizing the website roadmap, leading A/B testing and optimization efforts, and partnering closely with Engineering, Marketing, Product, Analytics, and Creative teams to continuously improve conversion and engagement. This role blends product ownership, technical fluency, experimentation rigor, and cross-functional leadership — with clear accountability for measurable website performance outcomes

Requirements

5–8+ years of experience in Digital Product Management, Growth Product, CRO, or Website Optimization
Demonstrated experience leading A/B testing and experimentation programs
Strong technical fluency and comfort working directly with engineers
Experience translating business objectives into technical requirements and product briefs
Deep understanding of funnel analysis, user behavior, and performance metrics
Hands-on experience with analytics platforms (e.g., GA4) and testing tools
Strong prioritization skills and ability to balance quick wins with foundational improvements
Comfortable working in a fast-paced, multi-brand or high-growth environment
Data-driven mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders
A proactive, organized operator who can independently drive initiatives from ideation through launch and reporting

Responsibilities

Own the website product roadmap with a focus on growth, conversion, and user experience
Lead structured experimentation across homepage, category pages, PDPs, and landing pages
Develop hypotheses based on behavioral data and performance insights, and translate them into clear technical requirements
Partner with engineers to scope, prioritize, and ship website improvements
Collaborate with Brand, Paid Media, and Lifecycle teams to ensure site experiences support campaign and funnel objectives
Work closely with Analytics to ensure tracking integrity and experiment measurement accuracy
Design and execute A/B and multivariate tests, including hypothesis development, implementation, analysis, and documentation
Report on experiment outcomes and overall website performance, clearly articulating business impact
Identify friction points across the funnel and recommend UX, content, and structural improvements
Establish and maintain dashboards tracking conversion and engagement KPIs
Continuously improve testing velocity and institutionalize learnings across brands