Website Content Strategist

Galveston Island Park Board of Trustees • Galveston, TX

13h • $72,000

About The Position

The Galveston Park Board is seeking a creative and website development-savvy individual to fill an important role in Tourism Development as full-time Website Content Strategist. Do you have experience with customer relationship management (CRM) and content management system (CMS) platforms? Would you love to help promote our beautiful tourist destination ? Are you looking to grow your career with an established hospitality and tourism organization ? If yes, please read on! This website content development position earns a competitive salary of $72,000+/year . We provide fantastic benefits , including strong health, dental, and vision plans, plus hospitalization, life/AD&D insurance, short- and long-term disability policies fully paid for by the employer, and a 401(k) plan with a 5% employer match on a 3% employee contribution . If this career in the hospitality and tourism industry sounds like the right opportunity for you, apply today! ABOUT THE GALVESTON PARK BOARD In 1963, the citizens of Galveston voted to create a specialized unit of government called the Park Board of Trustees of the City of Galveston. The organization is responsible for overseeing Galveston's tourism efforts, Galveston Island Beach Patrol (GIPB) and Coastal Zone Management (CZM). The Park Board is funded primarily through Hotel Occupancy Tax (HOT) and beach user fees for the parks that they manage. Tourism pays for tourism as no sales or property tax is collected by the Park Board. The nine-member board is comprised of volunteer residents with diverse business experience. Each is required to serve at least two years and must also serve on one of the Park Board's advisory committees. We are on a mission to promote and support tourism on Galveston Island in order to foster an environment that establishes a great place to live, work, and visit. Our vision is to create a tourist destination that promises an exciting variety of experiences and a high quality of life for residents. The island offers natural resources, attractions, events, and heritage that we wish to share with the residents and visitors alike. Our employees are dedicated to inviting all to come and experience the island that we care so much about. YOUR ROLE AS WEBSITE CONTENT STRATEGIST As Website Content Strategist, you are essential to our organization and our community. Your job is to help ensure that vacation-ready individuals find their perfect getaway here in Galveston. As part of your duties, you help drive traffic to our website and ensure that it's SEO-maximized and user-friendly. Using our CRM and CMS platforms, you manage the content on the website, update blogs, add special events, and more. Your goal is to provide as much informational, educational, and entertaining content as you can to entice potential visitors and prepare them for an amazing stay with us. A go-to for all things CRM and CMS, you act as technical support for our team, and you analyze our website metrics to see if we are reaching our goals. When we fall short, you tweak and adjust our strategies to keep our platforms on top of their game. You also work with website platforms and vendors, as well as third-party integrations and plugins, to ensure functionality, performance, accessibility compliance, and alignment with brand and user experience standards. Goal-driven and innovative, you are always thinking of new ways to get the word out about Galveston Island as a premier leisure and meetings destination. Thanks to you, website users are informed and connected with all the great things Galveston has to offer!

Requirements

• Bachelor's degree in marketing, communications, digital media or a related field OR 5+ years of relevant experience in destination marketing, hospitality, or digital content strategy
• Experience with website creation, CRM, and CMS platforms
• Proficiency with Microsoft Office and Adobe Creative Suite as well as the ability to learn new software and online platforms
• Working knowledge of SEO best practices and content optimization for traditional and AI-driven search environments (GEO)
• Familiarity with website analytics tools such as Google Analytics and the ability to translate data into actionable insights
• Valid Class C driver's license
• Willingness to receive training to become a Certified Tourism Ambassador
• Are you organized and efficient?
• Can you work to a deadline in a fast-moving environment?
• Are you a team player?
• Do you possess exceptional communication skills, including the ability to write engaging content?
• Are you a self-starter and an innovative problem solver?
• Can you prioritize and manage multiple tasks?

Responsibilities

• help drive traffic to our website and ensure that it's SEO-maximized and user-friendly
• manage the content on the website, update blogs, add special events, and more
• provide as much informational, educational, and entertaining content as you can to entice potential visitors and prepare them for an amazing stay with us
• act as technical support for our team
• analyze our website metrics to see if we are reaching our goals
• tweak and adjust our strategies to keep our platforms on top of their game
• work with website platforms and vendors, as well as third-party integrations and plugins, to ensure functionality, performance, accessibility compliance, and alignment with brand and user experience standards

Benefits

• strong health, dental, and vision plans
• hospitalization
• life/AD&D insurance
• short- and long-term disability policies fully paid for by the employer
• 401(k) plan with a 5% employer match on a 3% employee contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level