Website Content Manager

University of Arkansas • Little Rock, AR

1d

About The Position

The University of Arkansas System Division of Agriculture is a state wide campus, with faculty based on University campuses, at Research and Extension Centers and in every Arkansas county. It consists of the Arkansas Agricultural Experiment Station (AES) and the Arkansas Cooperative Extension Service (CES), and is home to more than 1400 employees. The Division was established in 1959 and is headed by the Vice-President for Agriculture. The Division headquarters is located in Little Rock with the rest of the University of Arkansas System Administration. As an employer, the University of Arkansas System Division of Agriculture offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The Website Content Manager plays a crucial role in optimizing UADA’s digital presence across multiple websites. This position will leverage extensive knowledge of the UADA website landscape to improve and manage content. The role is instrumental in improving overall quality and guiding the strategic placement of content to engage target audiences and enhance brand visibility and impact.

Requirements

• Bachelor’s degree in computer-related field, communications, journalism/writing, digital media or related field.
• Understanding of HTML, CSS, and content management systems (CMS)
• Able to design visually appealing web pages
• Excellent interpersonal and communication skills; must be a strong writer and editor
• Familiarity with SEO and analytics tools
• Knowledge/Awareness of WCAG accessibility standards
• Ability to multi-task and work cooperatively with others
• Effective planning, organization and project management skills
• Ability to interpret website data and make informed decisions based on user insights
• Able to teach others basics for creating, updating, and managing webpages

Nice To Haves

• Working knowledge of WYSIWYG editor and Adobe Creative Suite
• Understanding of accessibility laws and guidelines
• Familiarity with Google analytics and Constant Contact
• Software documentation creation skills.

Responsibilities

• Create, edit, curate and update web content including text, images, videos, and other multimedia to maintain accuracy and relevance.
• Ensure content adheres to brand guidelines
• Translate scientific information and instruction into usable and accessible web format
• Lead efforts to streamline content across websites to keep information accurate and relevant.
• Execute established content strategies aligned with UADA goals
• Identify opportunities for content optimization and user journey improvements
• Implement best practices for content organization and structure
• Implement search-engine optimization techniques to improve website visibility in search results.
• Help implement and maintain website governance policies and procedures
• Conduct regular content audits and quality checks across websites
• Collaborate with Accessibility Manager to ensure compliance
• Identify and resolve technical issues related to website functionality
• Monitor website analytics to identify areas for improvement
• Provide regular reports on content effectiveness and areas for improvement.
• Use data-driven insights to inform content strategy and decision-making
• Consults, advises, and trains employees in website content best practices.
• Creates training videos and online courses for internal employee education

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level