Website Content Manager

University of Arkansas System • Little Rock, AR

50d

About The Position

The Website Content Manager plays a crucial role in optimizing UADA’s digital presence across multiple websites. This position will leverage extensive knowledge of the UADA website landscape to improve and manage content. The role is instrumental in improving overall quality and guiding the strategic placement of content to engage target audiences and enhance brand visibility and impact.

Requirements

• Bachelor’s degree in computer-related field, communications, journalism/writing, digital media or related field.
• Understanding of HTML, CSS, and content management systems (CMS)
• Able to design visually appealing web pages
• Excellent interpersonal and communication skills; must be a strong writer and editor
• Familiarity with SEO and analytics tools
• Knowledge/Awareness of WCAG accessibility standards
• Ability to multi-task and work cooperatively with others
• Effective planning, organization and project management skills
• Ability to interpret website data and make informed decisions based on user insights
• Able to teach others basics for creating, updating, and managing webpages

Nice To Haves

• Working knowledge of WYSIWYG editor and Adobe Creative Suite
• understanding of accessibility laws and guidelines
• familiarity with Google analytics and Constant Contact
• software documentation creation skills

Responsibilities

• Create, edit, curate and update web content including text, images, videos, and other multimedia to maintain accuracy and relevance.
• Ensure content adheres to brand guidelines
• Translate scientific information and instruction into usable and accessible web format
• Lead efforts to streamline content across websites to keep information accurate and relevant.
• Execute established content strategies aligned with UADA goals
• Identify opportunities for content optimization and user journey improvements
• Implement best practices for content organization and structure
• Implement search-engine optimization techniques to improve website visibility in search results.
• Help implement and maintain website governance policies and procedures
• Conduct regular content audits and quality checks across websites
• Collaborate with Accessibility Manager to ensure compliance
• Identify and resolve technical issues related to website functionality
• Monitor website analytics to identify areas for improvement
• Provide regular reports on content effectiveness and areas for improvement.
• Use data-driven insights to inform content strategy and decision-making
• Consults, advises, and trains employees in website content best practices.
• Creates training videos and online courses for internal employee education

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees