Website and Digital Media Analytics Manager (Contract) 28077
About The Position
Vertex is searching for a contractor to join the Insights & Analytics team to serve as Website and Digital Media Analytics Manager, supporting a blend of analytics operations, tagging governance and channel performance reporting. The candidate will play a key role in ensuring that data collected across various digital touchpoints is captured, structured and made analytics-ready in alignment with enterprise measurement strategy. The contractor will partner cross-functionally with various analytics, marketing, agency, operations and privacy teams to operationalize scalable and compliant data capture and measurement processes. The ideal candidate demonstrates high analytical horsepower with a keen attention to detail and commitment to being thorough and accurate. The ideal candidate will have expertise with Google tag/Google analytics, have the ability to write SQL code, and have experience with Power BI and Snowflake.
Requirements
- 3-5+ experience in digital marketing analytics operations and reporting
- Deep familiarity with digital measurement strategies and tagging and taxonomy frameworks
- Experience partnering with various internal and external stakeholders on various end-to-end analytics projects
- 5+ years of web analytics platform experience, such as Google Analytics or Adobe Analytics
- Fundamental understanding of privacy, consent and data compliance considerations and process
- Bachelor’s degree required
- expertise with Google tag/Google analytics
- ability to write SQL code
- experience with Power BI and Snowflake
Nice To Haves
- Pharmaceutical or healthcare industry experience preferred
- Experience with tag management systems such as Tealium or Google Tag Manager preferred
Responsibilities
- Lead tagging & taxonomy operations across various digital touchpoints, including web, email and media- ensuring data capture frameworks align to cross-brand measurement objectives and analytics needs
- Oversee agency and vendor tagging processes, partnering with various internal and external stakeholders to ensure tagging specs, trafficking sheets and measurement standards are deployed accurately across campaigns
- Manage website analytics operations, overseeing vendor-led Google Analytics tagging and configuration efforts to ensure website performance data is captured and made analytics-ready
- Partner with privacy and legal teams to ensure data is collected, stored and reported compliantly
- Own data quality assurance across various third-party media data feeds, validating weekly publisher files are ingested cleanly and on-time while being mapped appropriately to analytics measurement standards
- Deliver channel-specific analytics projects and ad-hoc reporting across various web, email and digital media initiatives
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What This Job Offers
Career Level
Mid Level
