The Church of Jesus Christ of Latter-day Saints-posted about 20 hours ago
Full-time • Intern
Remote • Salt Lake, UT
5,001-10,000 employees

We are seeking a detail-oriented and analytical Web Optimization Intern to help us better understand how users navigate through our website ecosystem. In this 90-day role, you will conduct a comprehensive review of our website, map existing user paths, identify friction points, and recommend improvements that lead to a smoother and more intuitive user experience. Your work will directly influence future design, content strategy, and product enhancements. This position typically works Monday – Friday between the hours of 8 am - 5 pm. This position is a remote position. By applying for this position, you are indicating that you are currently authorized to work in the United States without sponsorship, are willing to physically reside and perform the work in Utah or Idaho. Applicants MUST reside in Utah or Idaho to be eligible for this job. If you are a BYU-Pathway student who lives anywhere other than Utah or Idaho please reach out to the CAREER SERVICES team for opportunities in your area. Click here: https://www.byupathway.edu/career-services. Please submit the following: (Required) Resume (Required) Cover letter addressed to the BYU-Pathway Marketing Team (Preferred) Online portfolio that demonstrates academic or professional experience with writing web copy, setting up websites, including blog articles, landing pages, full websites, etc.

  • Conduct a full audit of current webpages, including navigation structure, page content, and user interaction points.
  • Document all existing user flows and map the end-to-end user journey across multiple entry points.
  • Identify redundant, outdated, or confusing pages or pathways.
  • Create visual maps and flowcharts that accurately depict current user paths and page relationships.
  • Understand and articulate how different audiences interact with our site.
  • Evaluate user experience to pinpoint obstacles, usability issues, or areas lacking clarity.
  • Analyze engagement metrics to validate observations.
  • Gather competitive insights and industry best practices related to web navigation and UX.
  • Propose actionable recommendations for improved user flows, clearer navigation, and an overall better digital experience.
  • Conduct focus groups and run UX testing.
  • Currently pursuing a degree in UX/UI, Web Design, Digital Marketing, Communications, or a related field.
  • Strong analytical skills and excellent attention to detail.
  • Ability to evaluate digital experiences from a user-centered perspective.
  • Basic understanding of website structures, navigation design, and UX principles.
  • Professional, dependable, and self-motivated.
  • Ability to manage multiple projects and meet deadlines.
  • Willingness to learn and stay current with web trends and best practices.
  • Experience using CMS platforms like WordPress, Brightspot, or similar.
  • Team-oriented, with the ability to work independently.
  • Experience with website analytics tools.
  • Familiarity with SEO basics and content strategy.
  • Prior coursework or internship experience in UX research or digital optimization.
  • Ability to translate research findings into clear, visual recommendations.
  • Proficiency with tools such as Miro, Figma, Lucidchart, or similar mapping software.
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