Web Growth Lead
About The Position
Klaviyo is seeking a Web Growth Manager to drive measurable growth across all Klaviyo.com surfaces. In this role, you will lead our tactical conversion rate optimization strategy, improve top-of-funnel performance, and develop an experimentation-driven roadmap that accelerates new customer acquisition. You will partner cross-functionally with Web Strategy, Creative, PMM, SEO, International, Analytics, and Marketing Ops to deliver a world-class, high-performing website experience. This role is both strategic and hands-on: you will define hypotheses, lead experimentation, implement AI-powered personalization features, and partner closely with engineers, designers, and marketers to bring scalable growth initiatives to life. How You Will Make a Difference: Build and scale our Qualified growth strategy: You’ll own the Qualified program’s strategic direction and roadmap, developing it into a reliable and efficient conversion engine that drives top-of-funnel impact. Own the UX and experimentation roadmap for foundational web journeys: You will lead testing and optimization for core experiences—Sign-Up, Demo, Product Pages, Pricing—ensuring they are intuitive, performant, and conversion-focused. Optimize user journeys across key acquisition channels: You will improve how users from paid, organic search, referral, and other channels move through the site, identifying friction points and designing experiments to drive lift. Lead cross-functional CRO initiatives: Partnering with the broader Web team, you’ll manage a comprehensive, always-on CRO roadmap that aligns insights, experimentation, and strategic priorities across teams. Serve as the technical owner for Optimizely and testing operations: You’ll guide test setup, QA, launch, analysis, and platform governance, ensuring experimentation velocity and accuracy. Translate data into meaningful action: By synthesizing funnel data, behavioral analytics, and experimentation insights, you will drive strategic decisions and identify the highest-impact opportunities for growth. Foster alignment across teams: You’ll collaborate with PMM, Creative, Amplify, SEO, International, Marketing Analytics, and Marketing Ops to ensure a cohesive and optimized experience across all Klaviyo.com surfaces.
Requirements
- 8+ years of product management experience, including 3+ years in growth or web product.
- Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS or e-Commerce companies via personalization & experimentation.
- Hands-on experience implementing AI-powered features in digital products.
- Strong background in web analytics, experimentation, and funnel analysis.
- Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS.
- Understanding of SEO, Paid Search Optimization, marketing automation, and lead management platforms.
- Ability to define product roadmaps, write detailed requirements, and deliver with agile teams.
- Strong analytical mindset, experience in growth hacking via experimentation and PLG.
- Excellent communication skills, ability to influence both technical and executive stakeholders.
- Experience scaling global websites across multiple languages and markets
- Knowledge of B2B SaaS or e-Commerce product growth models
Responsibilities
- Build and scale our Qualified growth strategy
- Own the UX and experimentation roadmap for foundational web journeys
- Optimize user journeys across key acquisition channels
- Lead cross-functional CRO initiatives
- Serve as the technical owner for Optimizely and testing operations
- Translate data into meaningful action
- Foster alignment across teams
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
501-1,000 employees
