Web Experience Specialist

GBTA • Alexandria, VA

2d • $58,000 - $65,000 • Remote

About The Position

The Web Experience Specialist manages the day-to-day operations of the website, ensuring a seamless, optimized, and brand-aligned user experience. This role supports UX improvements, executes SEO and CRO strategies, and collaborates with the web development agency and internal teams to maintain site accuracy and performance.

At GBTA, we put people first – we value collaboration, innovation, and adaptability along with global diversity, respect and empathy. As a member of our team, you’ll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve.

Requirements

• Associate’s degree or equivalent experience.
• 2-4 years of webpage management experience.
• Superior organization skills, and an ability to manage multiple projects in a super-fast paced environment.
• Excellent communication, organizational, and analytical skills with strong attention to detail with a QA mindset.
• Ability to work independently and collaborate with a team.
• Strong knowledge of Content Management Systems (CMS) – preferably advanced experience with WordPress.
• Good understanding of site architectures, Google Analytics, and UX/UI principles and accessibility standards.
• Strong knowledge of HTML5/CSS3 creation and editing.
• Strong knowledge of Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, and Dreamweaver).
• Strong communication skills and must be able respond to internal staff requests in a clear and effective manner.

Nice To Haves

• Bachelor's degree.
• Association and/or travel industry knowledge preferred.
• Multi-lingual is a plus.
• Knowledge of email marketing software.
• Experience implementing 3rd party tools on a website.

Responsibilities

• Manage day-to-day website updates, content publishing, and quality assurance within the CMS. Responsible for overseeing the content presented on all GBTA websites.
• Implement on-page SEO enhancements, including metadata, internal linking, and structured content improvements.
• Support conversion rate optimization (CRO) initiatives through A/B testing and performance monitoring.
• Coordinate with the web development agency on technical updates, enhancements, and troubleshooting.
• Identify UX/UI improvement opportunities and support implementation through documentation and testing.
• Monitor site performance and user behavior analytics to recommend content or structural improvements.
• Maintain consistency with brand design guidelines across site components and assets.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree