Web Experience Manager, Product & Solution Pages

ServiceNow•Santa Clara, CA

3h•Remote

About The Position

We are seeking a Web Experience Manager to own the content strategy, user experience, and performance optimization of ServiceNow's product and solution pages. This role will manage web experiences that educate customers about our platform, products, and solutions while delivering personalized content tailored to different buying group personas and their unique needs. The ideal candidate brings strong digital marketing expertise, a data-driven approach to optimization, and the ability to translate complex product positioning into compelling web experiences that guide customers toward informed buying decisions. This role requires fluency in web experience management, conversion optimization, and the ability to operate independently while collaborating closely with Integrated Marketing, Product Marketing, Studio, and other cross-functional partners.

Requirements

5-7 years of experience in digital marketing, web experience management, web content strategy, or related fields
Proven ability to manage multiple website experiences and user journeys end-to-end with limited oversight
Strong expertise in conversion rate optimization (CRO), A/B testing, multivariate testing, and personalization strategies
Demonstrated ability to connect analytics, UX design, and storytelling to improve conversion and engagement
Experience translating product positioning and marketing strategies into effective web content and user experiences
Highly analytical with ability to use insights from analytics, heatmaps, surveys, and behavioral data to shape website experiences
Strong understanding of audience segmentation, buyer personas, and how to tailor content to different user needs
Ability to balance customer needs with brand standards and business objectives in decision-making
Excellent project management skills with ability to coordinate timelines, dependencies, and reviews across multiple teams
Strong communication and stakeholder management skills with ability to influence cross-functional partners
Self-directed with ability to operate independently, proactively identify opportunities, and drive results
Hands-on experience using web content management systems for creating, publishing, and optimizing content—Adobe Experience Manager (AEM Sites) strongly preferred
Strong proficiency with web analytics platforms (Adobe Analytics preferred) and ability to analyze user behavior and measure content performance
Experience with testing and optimization platforms (Adobe Target preferred) including test design, audience segmentation, and results analysis
Understanding of personalization engines, dynamic content delivery, and how to implement targeted experiences for different audience segments
Familiarity with SEO best practices, web accessibility standards (WCAG), and user experience principles
Knowledge of marketing automation platforms (e.g., Marketo) and how web experiences integrate with lead capture and nurturing

Nice To Haves

B2B enterprise or SaaS marketing experience strongly preferred
Experience supporting product launches and go-to-market campaigns through web channels
Background working with Product Marketing teams to translate technical product information into customer-friendly web content
Experience creating personalized web experiences based on buying group, persona, or customer journey stage

Responsibilities

Own the content strategy and user experience for ServiceNow's product and solution pages, ensuring they effectively educate visitors about our platform capabilities, product features, and solution offerings
Develop dynamic, personalized web experiences that deliver relevant messaging and content based on buying group persona, industry, and stage in the customer journey
Partner closely with Integrated Marketing and Product Marketing to translate product positioning, launch strategies, and campaign briefs into compelling web page experiences
Collaborate with Studio (Design), Publishing, Localization, and Brand teams to create visually engaging, on-brand pages that balance education with conversion objectives
Establish content frameworks and messaging hierarchies that help visitors understand product value and make informed decisions about engaging with sales
Maintain content governance for product and solution pages, ensuring accuracy, consistency, and alignment with broader marketing strategies
Design and execute comprehensive testing strategies (A/B tests, multivariate tests, personalization experiments) to continuously improve page performance and user engagement
Own performance metrics for product and solution pages including engagement rates, bounce rate, scroll depth, content interaction, click-through rates, demo requests, and influenced conversions
Leverage analytics, heatmaps, user surveys, and behavioral data to identify optimization opportunities and shape experience improvements
Proactively propose and implement optimizations based on data insights, user feedback, and testing results
Apply UX and design thinking principles to introduce new interaction patterns, content layouts, and engagement tactics that improve conversion
Monitor competitive landscape and industry best practices to inform optimization strategies for product and solution content
Report on page performance, test results, and recommendations to the Senior Manager of Web Experience and marketing stakeholders
Support multiple product launches per year, including coordination of live stream announcements and associated web experiences
Manage the planning, content creation, and execution of product and solution page updates tied to marketing campaigns, launches, and go-to-market initiatives
Coordinate timelines, dependencies, and reviews across Studio, Publishing, Localization, Product Marketing, and other teams to ensure on-time delivery
Ensure launch experiences are optimized for engagement and conversion from day one, with ongoing testing and iteration post-launch
Serve as the primary web experience contact for product and solution page initiatives, building strong relationships with Integrated Marketing and Product Marketing teams
Communicate clearly with stakeholders to align on goals, requirements, timelines, and expected outcomes for web experiences
Influence cross-functional partners to align around shared objectives and data-driven decision making
Represent product and solution page initiatives effectively in planning forums, status reviews, and optimization discussions
Partner with Product Management teams to communicate business needs for CMS capabilities that support dynamic content and personalization needs
Promote data-informed creativity and experimentation to drive continuous improvement in product and solution page performance
Mentor peers on website tools, testing methodologies, tagging practices, and optimization techniques
Contribute to broader web experience best practices, governance standards, and team knowledge sharing
Stay current on digital experience trends, personalization strategies, and conversion optimization techniques