Web Experience and Optimization Manager

Attentive

About The Position

We are hiring a Web Experience and Optimization Manager to own and scale our website as a high-impact growth channel. This role sits at the intersection of web strategy, production, and conversion. You will be responsible for defining how we build, test, and optimize web experiences that drive pipeline and revenue. This is not a maintenance role. This is a build and scale role. You will own the web roadmap, prioritize what gets built and tested, and establish the systems needed to increase speed and experimentation velocity. The opportunity is to move from ad hoc execution to a structured, high-performing web program. You will build the processes, experimentation framework, and cross-functional alignment required to scale impact. Success in this role means faster execution, higher experiment throughput, and measurable improvements in conversion and pipeline.

Requirements

6-8+ years of experience in web, CRO, or digital experience optimization
Strong hands on Webflow experience, including managing CMS and component based builds
Working knowledge of HTML and CSS
Experience building or scaling experimentation programs
Strong project management and ability to drive cross-functional alignment
Ability to turn data into insights and action

Responsibilities

Web strategy and roadmap
Define and own the web roadmap aligned to business goals, campaigns, and product priorities
Translate marketing objectives into a prioritized backlog and clear execution plan
Identify opportunities to improve conversion, engagement, and user experience
Web production and process
Own end to end delivery of web builds from intake through launch and performance monitoring
Build and manage pages in Webflow using a component based system
Establish and improve scalable processes across design, content, and marketing
Reduce friction in QA, reviews, and handoffs to increase speed
Manage external web development partners to ensure quality and velocity
CRO and experimentation
Build and scale a structured experimentation program
Define hypotheses, prioritize tests, and measure results
Partner with performance marketing to optimize landing pages tied to paid campaigns
Scale personalization through tools like Webflow Optimize
Own chat and AI SDR (Qualified) optimization
Analytics and performance
Ensure accurate tracking, tagging, and measurement
Partner with data teams on dashboards and reporting
Translate performance data into insights and action
Connect web strategy and CRO to pipeline and revenue impact
Share insights with stakeholders and leadership