Web, Ecommerce and Marketplace Manager

IDI: Insulation Distributors Inc.•Chanhassen, MN

20h

About The Position

The Web, Ecommerce and Marketplace Manager owns IDI’s website as a revenue-generating engine, leading the strategy, performance, and day-to-day execution across the website, ecommerce channels, and marketplaces. This role blends big-picture thinking with hands-on work, from shaping information architecture, user journeys, and content structure to updating pages, QA-ing forms, and ensuring data accuracy. A deep understanding of how users navigate digital experiences drives every decision, influencing site structure, product presentation, and the end-to-end buying process. Success in this role requires comfort operating at the intersection of marketing and technology, collaborating effectively with development and IT teams, and bringing enough technical fluency to ask smart questions and advocate for the right solutions. While marketing leadership sets direction, this person owns execution, bringing initiative, analytical rigor, and a bias for action to ensure IDI’s digital ecosystem fuels growth.

Requirements

Deep instinct for user experience, thinks naturally about how people move through digital spaces, where they get stuck, and what it takes to move them forward
Equally comfortable in strategic mode and execution mode.
Technically fluent: Understands how websites and integrations are built well enough to be a credible, informed voice in technical conversations; doesn't need to have all the answers, but needs to ask the right questions
Analytical by nature: Comfortable in data, fluent in what it means, and clear about what to do about it
Genuinely curious about the businesses they work in. Wants to understand IDI's customers, buying behavior, and competitive landscape before optimizing anything
A natural problem solver who marries business knowledge with digital expertise, grounded in how things work, not just best practice theory
Self-directed: Brings ideas and initiative, and treats their work with ownership and pride
Collaborative: Works effectively across marketing, IT, sales, and operations
Detail-oriented without losing sight of the bigger picture
4–6+ years of experience in website management, ecommerce, or digital marketing with a strong web/data component
Demonstrated ability to manage and optimize a website as a revenue-generating channel
Experience with ecommerce platforms and/or marketplace management (Amazon Seller Central, distributor portals, or similar)
Proficiency with analytics and reporting tools including Google Analytics 4 and Looker Studio or comparable platforms
Experience managing vendor or development partner relationships
Familiarity with CMS platforms, HubSpot, and marketing technology integrations

Nice To Haves

Comfortable with AI-assisted front-end development tools with the ability to implement front-end changes, build landing pages, and reduce routine developer dependency is a meaningful advantage in this role

Responsibilities

Website Strategy, UX & Optimization
Own the strategic vision for IDI's website, including site architecture, navigation, content hierarchy, page layout, and the overall user journey from first visit to conversion
Map and continuously improve the user experience across all key paths, including product discovery, ecommerce buying flow, lead generation, and content engagement, with a clear understanding of how real users move through the site and where friction exists
Drive conversion rate optimization through A/B testing, UX improvements, and funnel analysis rooted in behavioral data
Define priorities for content presentation, page structure, and information architecture in collaboration with marketing leadership and the Content Manager
Tactical Website Management & Implementation
Handle the day-to-day execution of website updates including CMS edits, content publishing, landing page builds, product page maintenance, and everything in between
Own the full range of website tasks, from high-level strategic projects to routine updates
Monitor site performance (speed, uptime, crawlability) and coordinate with development partners to identify and resolve issues
Manage the vendor relationship with IDI's web development partner (McFadyen), serving as the primary point of contact for development requests, QA, and project coordination
Work closely with the Content Manager to ensure website copy, messaging, and content are current, on-brand, and conversion-optimized
Serve as a technically fluent liaison between marketing and IT, understanding how things are built well enough to participate meaningfully in technical conversations, ask the right questions, and advocate for the right outcomes, even when not holding all the technical answers
Oversee cross-platform integration, including connections between the website and tools like HubSpot, SAP, and Google Analytics, ensuring data flows cleanly across systems
Ecommerce Strategy & Execution
Own IDI's ecommerce performance from product presentation and merchandising to checkout experience and revenue reporting
Identify and act on opportunities to improve ecommerce conversion, average order value, and customer experience
Coordinate with internal teams (sales, operations, IT) to ensure ecommerce capabilities align with business needs and customer expectations
Stay current on ecommerce trends, tools, and best practices, bringing relevant ideas forward
Marketplace Strategy & Growth
Lead IDI's marketplace expansion by identifying, launching, and managing presence on platforms such as Amazon, distributor portals, and emerging B2B marketplaces
Develop marketplace-specific product content, pricing strategy, and fulfillment considerations in collaboration with relevant internal stakeholders
Monitor marketplace performance and optimize listings for visibility and conversion
Evaluate new marketplace opportunities as IDI's distribution channels evolve
Data, Analytics & Reporting
Own the analytics and reporting layer across marketing, ensuring performance data is clean, accessible, and actionable
Build and maintain dashboards that give leadership clear visibility into website, ecommerce, and marketing channel performance
Serve as the consolidation point for team-wide marketing reporting, pulling channel-level inputs from the Content Manager and Digital Marketing Specialist into a unified view
Translate data into insights and recommendations, not just reports