Web Designer

ON TOP OF THE WORLD COMMUNITIES LLC•Ocala, FL

52d

About The Position

The Web Designer is a creative professional responsible for designing and developing visually appealing, user-friendly, and functional websites while having a solid understanding of marketing strategies. They will collaborate with designers, developers, and content creators to ensure that websites meet client objectives, engage target audiences, and achieve desired results. The Web Designer will also execute visually compelling marketing campaigns that capture the brand's essence and drive engagement across multiple channels.

Requirements

Associate’s Degree in Web, Marketing, Communications, or Graphic Design required; Bachelor’s Degree preferred
2+ years of experience in web design and maintenance required
2+ years of experience in a creative design or marketing role required
Print and web design capabilities: must know how to work in both media for integrated campaigns.
Prior website development required
Experience in Adobe Creative Suite with emphasis on Adobe Photoshop, Adobe Dreamweaver, and Adobe Illustrator required
Must be able to read, write, and understand English and have superior written, verbal, and interpersonal communication skills with a solid ability to write compelling and persuasive copy
Mac/PC proficiency is essential
Microsoft Office skills required, including Adobe Creative Suite and WordPress
Familiarity with Facebook, Twitter, and other relevant social media platforms
Ability to conceptualize verbal directions and ideas
Ability to troubleshoot and offer solutions to problems
Ability to respond well to constructive criticism
Excellent organizational and time management skills
Ability to multitask, meet deadlines ,and prioritize duties in a fast-paced environment
Must possess a thorough understanding of interactive communications and delivery systems, processes, user interface design, and industry best practices.
Knowledge of layouts, graphic fundamentals, typography & limitations of the web; must have the ability to storyboard or translate ideas to designers and develop innovative motion graphics solutions.
A solid working knowledge of design, brand development, interactive commerce, and creative process.
Creative and innovative thinker
Strong interpersonal skills
Honesty and integrity
Self-starter
Inquisitive, detail-oriented
Team player
Continual learner, open to change
Commitment to diversity, equity, and inclusion

Nice To Haves

Portfolio that fully illustrates talents, abilities, and work experiences preferred
Experience in Apple iMovie or Adobe Premiere, preferred
Bilingual (Spanish) preferred but not required
Photography experience beneficial

Responsibilities

Knowledge of web performance optimization and SEO best practices
Strong front-end development skills, including advanced proficiency in HTML5, CSS3
Experience with integrating designs with CMS platforms; have the ability to develop custom themes, templates, and components.
Understand and implement UX/UI and accessibility standards
Assists in creating and maintaining consistency in all web-based advertising campaigns, identities, and web processes
Assist in the development and execution of creative strategies that align with the marketing objectives and enhance brand awareness.
Assists in maintaining, updating, and enhancing company websites
Proficiency in design software, including Adobe Creative Suite, with an emphasis on Dreamweaver, Photoshop, Illustrator, Figma, Sketch, and Canva.
Strong understanding of WordPress with the ability to effectively utilize its features to create and manage websites.
Gather information about the client's business, target audience, and industry trends to inform design decisions.
Create graphics, icons, and other visual elements that enhance the website's appearance and user experience.
Collaborate in creative sessions for project kick-offs.
Maintains archives of all previous work
Generate innovative design ideas that align with the client's brand identity and messaging
Develop basic outlines and interactive models of the website's structure and layout.
Takes photos/videos as needed of models, classes, employees, and residents for use on websites, brochures, and other collateral
Create eye-catching video content optimized for social media channels highlighting amenities, guest experiences, and event highlights.
Ensure that websites are optimized for various screen sizes and devices, including desktops, tablets, and smartphones
Work closely with developers to implement design concepts and ensure seamless integration of design elements into the website's code
Regularly update and maintain websites to address issues, implement new features, and ensure ongoing performance
Keep informed about the latest web design trends, technologies, and best practices.
Meets the expectations and requirements of internal and external customers
Establishes and maintains effective relationships and gains customers’ trust and respect
Develops positive working relationships with customers through responsiveness and delivery of accurate, timely, and effective services and acts with customers in mind
Exhibits effort and follow-through in resolving customer problems and needs promptly and keeps customers frequently abreast of development and status of the issue
Brings resolution to issues on a timely basis and within policies or established standards
Anticipates the needs of users and ensures these needs are taken into consideration when completing assignments
Uphold and evolve the company’s brand identity, ensuring all creative works reflect values, mission, and brand.
Collaborate with the marketing team to conceptualize and execute creative campaigns that promote the company’s offerings, including special events and promotions.
Design and produce high-quality visuals for digital and print advertising, ensuring all creative elements align with the marketing strategy and brand identity
Ensures that quality outcomes and timely work are delivery
Informs management of any changes, potential problems, or outstanding issues
Collaborates with team members within the department and companywide
Work closely with cross-functional teams, including Sales, Events, and Operations, to align marketing efforts with overall business objectives.
Present creative concepts and strategies to senior management, incorporating feedback as needed
Report any incident or accident to the Manager/Director. Informs manager of any issues.
Presents self professionally and displays discretion at all times
Performs all duties in adherence to OTOW standards
Strives to maintain a safe working environment through the prevention of accidents, the preservation of equipment, and the achievement of safe working practices
Maintains a positive and professional demeanor toward all residents, visitors, and co-workers
Performs other duties as assigned