Web Content Specialist / ITS Digital Transformation

Hartford HealthCare • Farmington, CT

1d

About The Position

The Web Content Specialist is responsible for creating, maintaining, and optimizing engaging and effective content for Hartford HealthCare's (HHC) intranet and public-facing websites. This role ensures content aligns with HHC’s brand, strategic goals, and accessibility standards, contributing to a positive user experience and achieving key organizational objectives. The Web Content Specialist works collaboratively with various teams and occasionally provides oversight to external vendors to ensure quality and timeliness of deliverables.
This is a hands-on role that requires a blend of technical expertise, creative writing skills, and a commitment to maintaining accurate and up-to-date information.

Requirements

• Minimum: Bachelor’s degree in Marketing, Communications, Journalism, English, Computer Science, or a related field.
• 3 years of experience in web content creation, management, and optimization.
• Experience working with content management systems (CMS) such as WordPress, Drupal, or similar platforms.
• Strong command of English language
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Solid understanding of SEO principles and best practices.
• Proficiency in HTML, CSS, and basic web design principles.
• Experience with website analytics tools (e.g., Google Analytics).
• Knowledge of accessibility guidelines (WCAG).
• Strong communication, collaboration, and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Content Creation & Management: Proven ability to create compelling, user-centered web content.
• SEO & Analytics: Experience optimizing content for search engines and analyzing website data to inform strategy.
• CMS Proficiency: Expertise in using content management systems for content updates and management.
• Accessibility: Commitment to creating accessible content that meets WCAG guidelines.
• Communication & Collaboration: Excellent communication and interpersonal skills for effective collaboration with cross-functional teams.

Nice To Haves

• Preferred: Additional training or certifications in digital marketing, content strategy, or UX design.
• Experience in the healthcare industry.
• Experience with responsive web design and mobile-first principles.
• Familiarity with content personalization techniques.
• Knowledge of video editing software.
• Google Analytics certification.
• Experience with project management tools.
• Understanding of user research methodologies.
• Ability to write and edit Spanish language.

Responsibilities

• Content Creation and Curation: Develop and create engaging, informative, and accurate content (text, images, video) for the HHC intranet and public websites, adhering to brand guidelines and style standards. Curate existing content, ensuring relevance and accuracy.
• Website Content Updates and Maintenance: Regularly update and maintain website content using content management systems (CMS). Ensure content is accurate, up-to-date, and optimized for search engines and user experience.
• SEO Optimization and Performance Monitoring: Implement SEO best practices to improve content visibility and organic search rankings. Monitor website analytics to track content performance, identify areas for improvement, and recommend data-driven strategies.
• Collaboration and Communication: Collaborate with internal stakeholders (e.g., marketing, communications, clinical teams) to understand content needs and develop effective solutions. Ensure timely communications on project status and issues.
• Accessibility and Usability: Ensure all web content is accessible and adheres to accessibility guidelines (e.g., WCAG). Focus on user-centered design principles to improve website navigation and overall user experience.
• Vendor Oversight: Provide oversight of external vendors to ensure quality and timeliness of deliverables.

Benefits

• With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth.
• Here, you are part of an organization on the cutting edge – helping to bring new technologies, breakthrough treatments and community education to countless men, women and children.
• We know that a thriving organization starts with thriving employees-- we provide a competitive benefits program designed to ensure work/life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees