Web Content Manager

Appian Corporation • McLean, VA

7h

About The Position

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Deep expertise in enterprise-level CMS platforms (e.g., Adobe Experience Manager, Sitecore) and a strong understanding of how design systems power modern web architecture.
• Proven track record of managing complex stakeholder environments and streamlining production workflows.
• Clear, compelling communication with the ability to translate technical requirements into actionable insights for stakeholders.

Responsibilities

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and PMM teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to guarantee visual assets are produced in-time.
• Lead the execution of webpage localization, ensuring a seamless and culturally relevant experience for international markets.
• Manage the workflow between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within our CMS, ensuring technical stability.
• Monitor and maintain overall CMS health, collaborating with web engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization (CRO) efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain documentation and guides for the CMS to ensure high-quality execution across the organization.

Benefits

• 401(k) plan with company match
• flexible time off
• paid parental leave
• medical, dental, and vision plans
• life insurance
• disability insurance
• wellness programs
• flexible spending accounts
• health savings account contributions
• an employee referral bonus program
• learning and development resources
• equity awards (for certain positions)
• comprehensive benefits package designed to support your health, wellbeing, and financial future
• Employee Assistance Program (EAP) with free mental health support
• Employee Stock Purchase Program (ESPP)
• retirement/pension plan
• wellness dollars
• tuition reimbursement
• family-forming benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees