Web Content Manager

Westminster University • Salt Lake City, UT

4h • Hybrid

About The Position

The web content manager is a member of the web strategy team, which is responsible for producing the Westminster University website, westminsteru.edu. This position oversees the content strategy for the website, including writing and editing content, maintaining information architecture (IA), implementing search engine optimization (SEO), and evaluating user behavior. This position collaborates with stakeholders across the university to ensure website content is accurate, readable, accessible, and searchable, while supporting marketing, enrollment, and institutional priorities. The web content manager supports student success by providing user-centered information on university webpages, allowing students to easily learn or complete processes that support their academic or extra-curricular goals.

Requirements

• Bachelor's degree or an equivalent combination of education, training, and experience
• 2–5years of related work experience
• Proven writing and editing skills
• Demonstrated understanding of web writing best practices
• Ability to write web content in a brand voice
• Ability to balance data with creative storytelling
• Understanding of SEO principles and strategies
• Strong project management, problem solving, communication, and team collaboration skills
• Ability to manage individual workload and time in alignment with strategic priorities
• Experience using a content management system (e.g., Modern Campus CMS)
• Familiarity using Google Analytics 4, Tag Manager, and Search Console

Nice To Haves

• Familiarity with Chicago Manual of Style
• Familiarity with basic HTML
• Understanding of content-related WCAG 2.1 AA web accessibility standards and document accessibility best practices
• Experience working at a higher education institution
• Experience using agile project management methodologies
• Experience working on marketing or advertising campaigns
• Familiarity with other digital communications tools and best practices (e.g., marketing emails, text messaging programs, social media, digital advertising)

Responsibilities

• Develop web content strategy, including creating content calendars, conducting audits, and defining content requirements.
• Align web content strategy with institutional priorities, enrollment goals, and strategic communications plans.
• Produce and manage website content, including writing marketing copy that supports enrollment goals and brand engagement.
• Optimize web content to meet user needs, including incorporating SEO, accessibility, and mobile-first best practices.
• Create, implement, and track a holistic SEO strategy.
• Develop and maintain information architecture.
• Support the creation and implementation of a personalized content strategy for both known and anonymous users.
• Support a data-driven approach to enhancing the user experience by using acquisition, engagement, and conversion analytics to measure and improve content effectiveness.
• Use Google Analytics and content management system (CMS) tools to fix content errors, improve SEO, and enhance the user experience.
• Work with subject matter experts across campus to develop accurate, readable, searchable, and accessible website content.
• Collaborate with the web team to ideate, determine timelines, and identify requirements for website projects.
• Work with technical and creative teams to ensure consistent brand representation.
• Manage academic program page updates, including stakeholder reviews and template improvements.
• Balance stakeholder requests with web best practices and institutional priorities.
• Identify appropriate brand photography to accompany website content.
• Maintain the university’s web writing style guide and ensure all web content is in compliance.
• Train and supervise student workers to perform content updates and SEO improvements.
• Manage the annual handbook PDF update process with stakeholders.
• Edit other digital content, including digital signs, marketing landing pages, and email newsletters.
• Promote an inclusive Westminster through demonstration of the commitments included in the Westminster University Diversity Statement. Participate in developmental activities to increase understanding and awareness of issues related to diversity, equity and inclusion both individually and as related to my field of work, profession or discipline.
• Ensure all web content meets WCAG 2.1 AA accessibility standards.

Benefits

• Medical, Dental, and Vision Insurance
• Paid Time Off (PTO)
• Paid Parental Leave
• Paid Family and Medical Leave
• 403(b) Retirement Plan with a 5.5% employer contribution
• Tuition Remission (after a qualifying period of employment)
• 18 Paid Holidays Annually
• Cell Phone Plan Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level