Web and Digital Content Coordinator

The College System of Tennessee • Dyersburg, TN

47d

About The Position

Dyersburg State Community College is seeking a dynamic and innovative Web and Digital Content Coordinator to join our marketing team. The successful candidate will be responsible for developing, managing, and optimizing digital content across various platforms, with a strong focus on social media, brand marketing, accessibility compliance, and website management. This position requires a creative individual who can enhance the college's online presence and engage current and prospective students.

Requirements

• Knowledge of Adobe Creative Suite software, Photoshop, Flash, Dreamweaver, InDesign, Illustrator, as well as other content production software such as BoxOut, Corel, and other editing/developing software.
• Previous knowledge of website management software such as Presto Sports, Drupal, WordPress, or other similar platforms.
• Demonstrated effectiveness in communication skills required.
• Excellent writing, grammar, and spelling skills.
• Computer skills in Microsoft Office, including Word, PowerPoint, and Excel.
• Experience with and proficient knowledge of digital and social media marketing. This includes, but is not limited to, Facebook, X, YouTube, Instagram, LinkedIn, and Snapchat.

Nice To Haves

• A strong background in graphic design and experience in website management are highly preferred.
• A bachelor's degree in marketing, public relations, information technology, graphic design, or a related field is preferred.
• A minimum of one year of full-time relevant experience in graphic design and/or website management is required.
• A minimum of an Associate degree and two years of full-time marketing or design experience in lieu of a bachelor's degree.

Responsibilities

• Develop and execute a comprehensive social media strategy to increase engagement and community presence.
• Create, curate, and schedule compelling content across all social media platforms.
• Monitor, analyze, and report on social media performance metrics to inform future strategies.
• Proofreads all Marketing and Public Relations materials.
• Assist with writing and proofreading press releases for media outlets.
• Collaborate with internal departments to produce engaging digital content that aligns with the college's brand voice and goals.
• Assist in the development and execution of brand marketing campaigns that enhance college visibility and attract students.
• Write, edit, and proofread content for various platforms, ensuring clarity, consistency, and adherence to branding guidelines.
• Create reels, videos for social media platforms, and website content.
• Provide coverage of college events and take photographs as requested.
• Oversee the college website's content management system (CMS) to ensure timely updates and accurate information.
• Optimize website content for SEO to improve visibility and reach.
• Collaborate with IT and design teams to enhance user experience and interface.
• Ensure all digital content meets accessibility standards and guidelines established by the Web Content Accessibility Guidelines (WCAG) and the Department of Justice (DOJ) digital accessibility guidelines for state and local governments to ensure online services are accessible to people with disabilities.
• Conduct regular audits of website and social media content to ensure compliance with accessibility best practices.
• Coordinate content projects from ideation through publication, working with various stakeholders to achieve project deadlines and objectives.
• Assist in organizing and promoting college events through digital platforms
• Other duties as assigned.

Benefits

• Vacation and Sick Leave
• 14 paid holidays
• Medical, dental, vision and life insurance
• Retirement plans
• Optional 401K and 403B Deferred Compensation Plans
• Educational benefits for the employee and their spouse and dependents
• State Employee Discount Program with over 900 merchants

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Administration of Human Resource Programs
• Education Level: Associate degree
• Number of Employees: 101-250 employees