Wealth Sales Enablement Content Manager

Huntington National Bank • Columbus, OH

5d • Onsite

About The Position

This position is in office and open to anywhere within Huntington footprint. Duties & Responsibilities: Strategy, Leadership and Co-Creating Deliverables: In partnership with the Sales Enablement Leader, leads insights content strategy for th e Wealth organization, ensuring alignment with business goals, objectives and market trends. Manages insights content and insight-based sales tools to support Wealth Sales Enablement, infusing all programs and content with Huntington’s bran d Provide strategy and leadership around the creation of sales tools for the market, assessing and evaluating incoming requests to determine both the value and scope of work. Works with the Sales Enablement Team and key stakeholders to develop insight-based sales tools and presentations. Continuous Learning around Marketing Trends and Industry Trends: Monitors industry trends to maximize knowledge on an ongoing basis. Leverages research from the Sales Enablement team for awareness in economic and business trends to support content strategy. Tracks trends in sales enablement technology to ensure the team is consistently exploring new avenues for content delivery. Ensures all content is available in formats that can be readily leveraged through technology Cultivating and Managing Partnerships: Cultivates strong relationships and collaborates with segment marketing team for the creation of insights content. Creates partnerships across the Sales Enablement Team and Wealth segment to ensure high-value deliverables Manages the partnership with ShowPad and other content vendors Assesses and identifies additional partnerships or technology that can support content strategy Project Management and Copywriting: Provides project management for all existing content to determine relevance and tone, while also writing updated copy, to ensure that insights content remains current. Ensures all marketing and sales tools support the company’s brand and meet the company’s style and quality standards. Drives thought leadership strategies, collaborating across the segment and enterprise to identify subject matter experts for relevant content development and interviews.

Requirements

• Bachelor’s Degree, preferably in Marketing or Communications
• 5-7 Years’ experience with content marketing or related experience

Nice To Haves

• Strategy and business planning experience
• Demonstrated project management and execution excellence
• Strong copywriting and editing background
• Experience with content management software
• Strong organizational abilities, including time and resource management
• Leadership abilities that foster learning and excellence among team members
• Works well in a fast-paced environment
• Accepts and gives feedback freely
• Natural problem-solver
• Strong collaborator

Responsibilities

• Leads insights content strategy for the Wealth organization
• Manages insights content and insight-based sales tools
• Provides strategy and leadership around the creation of sales tools for the market
• Works with the Sales Enablement Team and key stakeholders to develop insight-based sales tools and presentations
• Monitors industry trends to maximize knowledge on an ongoing basis
• Leverages research from the Sales Enablement team for awareness in economic and business trends to support content strategy
• Tracks trends in sales enablement technology to ensure the team is consistently exploring new avenues for content delivery
• Ensures all content is available in formats that can be readily leveraged through technology
• Cultivates strong relationships and collaborates with segment marketing team for the creation of insights content
• Creates partnerships across the Sales Enablement Team and Wealth segment to ensure high-value deliverables
• Manages the partnership with ShowPad and other content vendors
• Assesses and identifies additional partnerships or technology that can support content strategy
• Provides project management for all existing content to determine relevance and tone
• Ensures all marketing and sales tools support the company’s brand and meet the company’s style and quality standards
• Drives thought leadership strategies, collaborating across the segment and enterprise to identify subject matter experts for relevant content development and interviews

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level