VP, Tech & Consulting Lead - New Stream Media

dentsu•Chicago, NY

15h•$136,850 - $228,750•Hybrid

About The Position

We are looking for a visionary and enterprise-minded VP, Tech & Consulting Lead to architect and operationalize the next evolution of dentsu's commerce and retail media (RMN/CMN) consulting model. You will lead the development of unified operating models, pricing and measurement frameworks, and go-to-market strategy—codifying the playbook for Commerce Media Network (CMN) build → monetize → scale. As clients accelerate investments across retail media, identity, incrementality, and platform selection, you will ensure dentsu provides high-caliber guidance across technology, data, and commercial strategy. This position is critical to de-risk integrations, drive measurable outcomes, and unlock larger, multi-quarter consulting scopes. You will report to the EVP, New Stream Media. You Will Lead: 1. Tech & Consulting Leadership Lead the design and institutionalization of a unified consulting framework for RMN/CMN engagements across dentsu. Define operating models that integrate data, identity, media, measurement, and monetization components. Partner with senior leaders across Product, Engineering, Analytics, Commerce Strategy, and Client Leadership to build repeatable, scalable solutions. 2. Platform Strategy & Integration Frameworks Develop and standardize platform evaluation and selection frameworks (e.g., ad servers, CDPs, clean rooms, retail media tech stacks). Lead due diligence and solutioning for client integrations, platform onboarding, and enterprise data flows. Ensure a consistent, scalable method of assessing partner capabilities, incrementality methodologies, and identity solutions. 3. Measurement, Pricing & Economic Models Create and own new pricing constructs, value frameworks, and incrementality-informed measurement strategies. Define how dentsu quantifies and demonstrates value across CMN maturity stages—from foundational enablement through scaled monetization. Collaborate with Analytics and Finance teams to ensure all models are grounded in measurable business outcomes. 4. Go-to-Market (GTM) Strategy & Commercialization Build a cohesive GTM narrative for dentsu's CMN consulting offerings, ensuring alignment across Media, CXM, and Creative. Partner with Business Development and Client Leadership to shape multi-quarter consulting scopes and expansion roadmaps. Be the senior client-facing leader in pitches, executive workshops, and roadmap-working sessions. 5. Cross-Functional Leadership & Enterprise Alignment Collaborate across dentsu's matrixed organization to integrate D&T best practices, governance, security, and compliance. Ensure that technology and consulting offerings evolve with the needs of enterprise clients and platform partners. Foster a culture of documentation, enablement, and knowledge-sharing across the global network. 6. Innovation & Long-Term Capability Building Identify emerging opportunities in commerce media, identity resolution, clean room interoperability, and retailer monetization. Lead the development of toolkits, playbooks, and self-serve accelerators that scale CMN consulting services across dentsu. Ensure dentsu stays ahead of client expectations on topics like incrementality economics, SKU-level retail optimization, and first-party data activation.

Requirements

12+ years of experience across technology strategy, retail media, commerce media, consulting, ad tech, or platform architecture.
Experience overseeing the intersection of data, identity, technology, and commercial strategy.
Expertise in building scalable consulting frameworks or complex multi-stakeholder operating models.
Expertise in retail media networks, commerce media ecosystems, and partner platforms.
Experience leading cross-functional teams in matrixed global organizations.
Familiarity with cloud platforms (AWS, GCP, Azure), API frameworks, data governance, and measurement/attribution methodologies.
Experience translating complex technical concepts into commercial value propositions.

Responsibilities

Lead the enterprise consulting framework for CMN/RMN development.
Guide strategic decisioning around identity, platform fit, incrementality, and scaled monetization.
Align cross-functional working teams and enhance dentsu's leadership position in the commerce media ecosystem.
Transform custom technical builds into repeatable playbooks and commercial offerings.