VP Strategic Partnerships & Agency Development
About The Position
As Big Happy enters its next phase of growth, we are investing in senior partnership leadership to accelerate agency adoption, expand retail media integrations, and deepen relationships with third-party platforms that influence modern media buying. This role blends strategic leadership, relationship management, and business development to maximize the impact of Big Happy's solutions. We are seeking a VP - Strategic Partnerships & Agency Development to own and scale Big Happy’s agency relationships, retail media partnerships, and third-party ecosystem strategy. This role reports directly to the CRO and sits at the intersection of Sales, Partnerships, Product, and Marketing and is responsible for turning Big Happy into an execution partner for agencies, RMNs, and platform partners. This role is critical to Big Happy’s next phase of growth. As agencies and retailers look for fewer, smarter partners, this leader will ensure Big Happy is at the center of the ecosystem, helping shape how creative and media work together across channels.
Requirements
- Bachelor’s degree or equivalent work experience.
- Strategic thinker who can also execute—builder mentality required and self sufficient.
- 10+ years experience in agency partnerships, platform partnerships, retail media, or ad tech.
- Deep understanding of agency operating models, retail media dynamics, and platform ecosystems.
- This is a senior, externally-facing role built for someone who knows how agencies operate, understands retail media economics, and has experience building scalable partnerships with platforms
- Proven ability to develop and grow client relationships, particularly within holding companies.
- Exceptional communication and interpersonal skills, with experience engaging and influencing C-level clients.
- Comfortable operating at a senior level with agencies, brand marketers, and platform leadership.
Responsibilities
- Strategic & Thought Leadership: Define priorities and strategies to elevate Big Happy as the leading platform for DOOH and mobile solutions.
- Agency Management: Own the financial performance ensuring quarterly and annual partnership targets are met.
- Relationship Building: Cultivate and maintain strong relationships with senior leadership across holding companies, retail media partners, and third party platforms. Act as the primary point of contact and thought leader.
- Collaboration: Work cross-functionally with sales, client services and product teams to align offerings with client needs and drive revenue growth.
- Education & Enablement: Develop and implement scaled learning programs across agency disciplines, including media, digital, and strategic planning, to enhance Big Happy employee knowledge and skills.
- Business Development: Lead new business efforts, negotiating annual spend commitments, and identifying upselling opportunities to expand agency accounts.
- Innovation & Influence: Engage with internal stakeholders to influence product roadmaps, ensuring alignment with market and client demands.
- Build and own Big Happy’s agency partnership strategy across holding companies, independents, and specialty shops.
- Position Big Happy as a strategic extension of agency teams, not just a vendor—for DOOH, high impact mobile execution, and offsite retail media.
- Develop agency-specific GTM frameworks, education, and enablement (toolkits, POVs, playbooks, case studies).
- Partner closely with Sales leadership to unlock net-new agency access and deepen existing relationships with senior level executives at HoldCos.
- Lead partnerships with Retail Media Networks and offsite teams to embed Big Happy into their broader media and creative ecosystems.
- Collaborate with RMNs and agencies to solve common challenges: creative scale and distribution, speed to market, and offsite extension.
- Act as the connective tissue between retailers, agencies, and Big Happy’s creative + media solutions.
- Develop and manage strategic partnerships with platforms and technology partners.
- Identify where Big Happy can complement, extend, or unlock value within existing platform ecosystems.
- Collaborate with Product and Creative teams to ensure integrations and workflows align with partner needs.
- Structure partnerships that drive revenue, distribution, and long-term strategic leverage.
- Own partnership-driven revenue targets and long-term growth initiatives.
- Support commercial deal structures such as endeavors and JBPs, joint GTM motions, and co-selling opportunities.
- Track performance, adoption, and impact of partnerships across agency, retail, and platform ecosystems.
Benefits
- Full-time position with a competitive base salary and upside
- Access to benefits, including Healthcare, Dental, and Vision
- Big Happy-provided laptop
- Participation in Big Happy’s stock program
- Paid Parental Leave
- Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
- A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
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What This Job Offers
Job Type
Full-time
Career Level
Executive
