VP, Sponsorship Sales

TKO • New York, NY

10d

About The Position

Who We Are: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. Position Overview: The Vice President, Sponsorship Sales is a senior commercial leader responsible for owning sponsorship revenue strategy, partner development, and commercial delivery across On Location’s owned and operated events portfolio. This role serves as the executive sponsor for brand partnerships, driving significant sponsorship revenue through strategic, scalable, and innovative programs aligned with On Location’s experiential and hospitality offerings. This position operates as a player-coach, balancing direct deal ownership with leadership of sponsorship strategy, cross-functional alignment, and long-term brand growth. The VP is a trusted senior representative of On Location and TKO to brands, agencies, and partners.

Requirements

• 10+ years of sponsorship sales, brand partnerships, or revenue leadership experience within sports, entertainment, live events, festivals, media, or experiential marketing.
• Proven success closing complex, high-value sponsorship deals with Fortune 500 brands.
• Deep understanding of brand marketing, sponsorship valuation, and experiential activation.
• Demonstrated experience engaging senior and C-level stakeholders.
• Strong sales acumen, including pipeline development, forecasting, and revenue planning.
• Ability to operate independently in a fast-paced, growth-oriented environment.
• Advanced negotiation skills, including structuring and closing sponsorship agreements.
• Exceptional collaboration, influence, and relationship-building skills across executive and operational teams.
• Track record of leading cross-functional initiatives that deliver measurable business outcomes.
• Highly self-motivated and capable of working independently with minimal supervision.
• Excellent time management and organizational skills, with the ability to multitask, prioritize, and perform effectively under pressure.

Responsibilities

• Own and deliver the overall sponsorship revenue strategy and annual targets for On Location–owned and operated events.
• Source, negotiate, and close high-value, multi-year, and marquee brand partnerships.
• Serve as the executive relationship owner for top sponsorship partners, agencies, and senior brand decision-makers.
• Collaborate across Sales, Marketing, Product, Hospitality, Operations, Legal, and Finance to ensure seamless delivery of partner commitments.
• Provide commercial leadership and mentorship to sponsorship sales team members or shared resources as the portfolio scales.
• Develop and manage a robust, forward-looking pipeline, including forecasting, pricing strategy, and deal pacing.
• Represent sponsorship strategy and performance in executive reviews, planning cycles, and leadership forums.
• Leverage the broader TKO ecosystem to unlock cross-property, cross-platform sponsorship opportunities.
• Partner with event leadership to align sponsorship strategy with event identity, audience, and long-term growth plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed