VP, Social Media

Hart • Detroit, MI

30d • Hybrid

About The Position

This is a key position responsible for evolving our social media, influencer marketing, and community engagement capabilities across clients and industries. You’ll bring together strategy, storytelling, and data to help brands earn trust and advocacy in an age of constant change. You’ll work shoulder-to-shoulder with leaders and strategists in all disciplines to deliver integrated programs that connect every audience touchpoint — from reputation to relationships to results.

Requirements

• 12+ years in social media, influencer marketing, or digital communications with 5+ years of management/leadership experience, including leading teams in an agency environment.
• A track record of building communities and campaigns that make people care.
• Deep understanding of platform ecosystems (Meta, TikTok, YouTube, X, LinkedIn, Reddit, Discord, Pinterest, etc.) and how they intersect with earned, owned, and paid strategies.
• Experience managing influencer programs, social strategy, content planning, and engagement at scale.
• A leader who inspires creative collaboration, strategic discipline, and team growth.
• A clear point of view on where social is headed and the drive to help shape what’s next.
• The ability to balance both “player” and “coach” for the broader social team.
• Prioritization of both vision-building and product-building.
• Experience in executive-level reporting, pitching, presenting, etc.
• Talent and team organization development and growth planning.
• You enjoy the creative atmosphere and energy a modern agency setting provides.
• You have very strong interpersonal skills and top-notch verbal and written communication skills.
• You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes.
• You are fluent in digital, eager to learn, and want to grow rapidly in our organization.
• You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds.
• You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch.
• You can work fast and independently with great precision and accuracy.

Responsibilities

• Continually evolve our social strategy, influencer marketing, and community management product and strategies in response to client needs, technology adoption, and consumer behavior.
• Partner with clients and account teams to architect social ecosystems that inspire engagement and advocacy.
• Oversee social content strategy, influencer programs, and community initiatives that connect brand stories to real conversations.
• Collaborate across the agency — with creative, media, and analytics — to develop ideas that perform across earned, owned, and paid.
• Inspire and mentor a growing team of social strategists, community managers, and influencer specialists.
• Serve as a social thought leader for the agency: spotting emerging platforms, technologies, and cultural trends that create new opportunities for clients.
• Drive measurement and learning by partnering with our analytics team to track performance and continually improve how we define and deliver impact.

Benefits

• A fruitful salary, perks, 401K, and benefits package.
• A hybrid work environment.
• Generous amount of paid time off annually + paid holidays.
• Flexible spending accounts for health and dependent care.
• Health Savings Account option with employer match.
• Paid short-term and long-term disability coverage.
• Daily snacks, beverages, and full access to our on-site tavern and lounge.
• An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees