VP, SEO

LendingTree•Charlotte, NC

6h•Hybrid

About The Position

We are seeking a Vice President of SEO to lead and modernize our organic growth strategy across a portfolio of large, highly competitive digital properties. This role will define the future of SEO at the company—shaping strategy in an AI-driven search landscape, rebuilding sustainable growth, and establishing SEO as a core business growth engine. The ideal candidate is a seasoned SEO executive with deep technical and strategic expertise, a strong point of view on how search is evolving, exceptional leadership skills, and a rigorous, data-driven operating mindset.

Requirements

10+ years of progressive SEO experience, with significant experience operating at enterprise scale.
Proven track record of driving organic growth across multiple large domains in highly competitive environments.
Deep expertise across technical SEO, content and editorial strategy, authority development, and large-scale execution.
Strong understanding of how AI and machine learning are reshaping search and organic discovery.
Expert-level fluency in SEO data, analytics, and reporting, including experience with enterprise SEO platforms, analytics tools, experimentation frameworks, and large datasets.
Demonstrated success leading large teams and driving organizational and strategic change.
Exceptional cross-functional leadership and operational execution skills.
Outstanding written and verbal communication skills, with experience presenting to senior and executive leadership.

Responsibilities

Define and own a modern, forward-looking SEO strategy that reflects the rapidly changing search ecosystem, including AI-powered search, generative answers, zero-click experiences, and new discovery surfaces.
Develop a clear, expert point of view on how SEO must evolve to drive long-term growth and a competitive advantage at LendingTree.
Balance short-term performance recovery with long-term resilience and innovation.
Lead SEO strategy and execution across multiple large, high-traffic domains operating in highly competitive verticals.
Oversee all pillars of SEO at scale, including technical SEO, content and editorial optimization, authority development, and outreach.
Establish performance frameworks, forecasts, and roadmaps aligned with company-wide growth objectives.
Own the SEO measurement, analytics, and reporting strategy across all domains.
Define what success looks like in a shifting search landscape by evolving KPIs beyond traditional metrics to include visibility, authority, and AI-driven discovery signals.
Partner closely with Analytics, Data Science, Product, and Finance to connect SEO performance to business outcomes.
Build scalable dashboards, reporting cadences, and performance narratives that enable teams to prioritize effectively and executives to make informed decisions.
Use data to guide experimentation, validate strategy, assess tradeoffs, and clearly articulate ROI.
Lead, mentor, and develop a large, multidisciplinary organization including SEO analysts, writers, editorial staff, and outreach teams.
Drive change by modernizing skill sets, workflows, tooling, and operating models as SEO continues to evolve.
Foster a high-performance culture rooted in accountability, experimentation, and continuous learning.
Act as a strong operator who can pull teams together across Product, Engineering, Editorial, Marketing, Analytics, and Executive Leadership.
Influence product roadmaps and content strategies to ensure SEO is embedded early in decision-making.
Translate strategy into execution through clear prioritization, operational rigor, and consistent follow-through.
Serve as the senior SEO leader and trusted advisor to executive leadership.
Translate complex SEO concepts, risks, and opportunities into clear, compelling narratives for non-technical stakeholders.
Regularly present performance updates, strategic recommendations, and investment tradeoffs with confidence and clarity.