VP Sales and Strategic Accounts

Next Generation FoodsWest Sacramento, CA
12d$125,000 - $200,000Hybrid

About The Position

Our team is our strength! Next Generation Foods is changing the way food is distributed. There’s food distribution the way everybody else does it- and then there’s Next Generation Foods. We are reinventing how food moves from field to kitchen, from grower to Chef. And we’re doing it with a zeal for sustainability, science, and source transparency! As a member of the Next Generation Food’s team, you will be a part of a well-established company with strong community roots. We have an amazing work culture that embraces innovation and is simply a great place to work! The Opportunity We are seeking a motivated and proven performer to lead our sales efforts as the VP Sales and Strategic Accounts. The right candidate must have the contacts and ability to develop new strategic accounts and form relationships with brokers and distributors. This is a unique opportunity to lead sales for a vertically integrated, farmer-owned company with direct control over farming, sourcing, and production. You will work closely with ownership, play a critical role in planning and execution, and help scale brands built on transparency, quality, and long-term partnerships. This is a mostly in-office role based in West Sacramento, CA, however, for the right candidate a hybrid/remote role would be considered. Office presence on a weekly basis is a requirement. This role requires approximately 5 days of travel per month for customer meetings, trade shows, and industry events. Our Compensation and Benefits show how much we value our team: Base salary starting at $125,000 per year, commensurate with experience A successful, motivated person in this role has the potential to earn $200,000+ annually. Bonus incentives are tied to growth and performance Medical Coverage- Generous company contribution towards medical benefits for employees and dependents 401K with 4% company match Paid Holidays/Vacation/ Paid Sick Leave

Requirements

  • 10+ years of direct experience in food industry sales, with meaningful exposure to both food service and retail.
  • Bachelor degree preferred but not required for a candidate with proven performance developing strategic accounts for a food product.
  • Proven experience working with brokers and major distributors
  • Demonstrated success scaling food brands and managing multi-channel sales strategies
  • Strong understanding of food service distribution, retail dynamics, and pricing structures
  • Comfortable being both strategic and highly hands-on
  • Strong communication, negotiation, and relationship-building skills
  • Strong experience using CRM platforms, HubSpot experience preferred
  • Comfortable managing pipelines, forecasts, and reporting within a CRM
  • Proficient with Microsoft 365 tools including Outlook, Excel, Word, and PowerPoint
  • Experience working within Microsoft Teams for internal communications and collaborations
  • Ability to bring structure, consistency, and data-driven decision -making to the sales organization

Nice To Haves

  • Experience selling into private label customers is a strong plus

Responsibilities

  • Lead and manage all food service sales for Next Generation Foods, including distributor, broker, and operator relationships
  • Oversee sales strategy and execution for the True Origin Foods brand in food service and retail channels
  • Own sales planning, annual growth targets, and channel-level strategy
  • Develop and manage sales forecasts and inventory projections in close coordination with operations, supply chain, and leadership
  • Ensure alignment between sales commitments, production capacity, inventory levels, and raw material availability
  • Manage, evaluate, and optimize relationships with food service and retail brokers
  • Work directly with distributors to drive distribution, velocity, pricing, and promotional execution
  • Personally engage in hands-on selling with key accounts and strategic customer
  • Support growth into private label and custom programs where applicable
  • Represent the company at trade shows, sales meetings, and industry events
  • Own pipeline management, forecasting accuracy, and performance reporting
  • Utilize CRM and sales tools to track opportunities, manage accounts, and drive accountability
  • Collaborate closely with leadership, operations, and marketing to ensure disciplined execution of growth plans

Benefits

  • Base salary starting at $125,000 per year, commensurate with experience
  • A successful, motivated person in this role has the potential to earn $200,000+ annually.
  • Bonus incentives are tied to growth and performance
  • Medical Coverage- Generous company contribution towards medical benefits for employees and dependents
  • 401K with 4% company match
  • Paid Holidays/Vacation/ Paid Sick Leave
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