VP, Product Marketing Manager

BNY Mellon•New York, NY

8d•$81,000 - $130,000•Onsite

About The Position

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth? Our Marketing and Communication organization is expanding our product marketing team for the Markets division and seeking a Vice President, Product Manager, for our innovative and strategic product marketing team. This role will be based in our New York office. In these roles, you’ll make an impact in the following ways: Drive commercial success of BNY’s Markets business line, specifically as it relates to product offerings for Execution Services, Liquidity & Financing and Global Collateral, by creating and executing marketing plans aligned with business priorities. Collaborate with product teams to understand the roadmap, develop positioning, and execute go-to-market strategies that are aligned with overall messaging with both the enterprise and the business line. Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across Marketing and Communications to facilitate the creation, coordination, and communication of multi-channel marketing campaigns. Work hand-in-hand with segment marketing, events, creative teams, and client executives to maximize campaign impact. Set rigorous KPIs; track progress and report to executive leadership. Leverage data, analytics, and stakeholder input to iteratively improve future campaigns.

Requirements

Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
5+ years of experience in product marketing, with a strong track record of success in the financial services industry.
Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
Comprehensive understanding of the financial industry and functional knowledge of products, industry innovations and overall competitive landscape.

Nice To Haves

master’s degree preferred.

Responsibilities

Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes
Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment
Deliver messaging and value proposition
Enable client-facing teams to communicate value proposition and initiatives
Identify product synergies across the broader enterprise
Create and maintain standard marketing content
Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables

Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
We provide access to flexible global resources and tools for your life’s journey.
Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

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