VP, Product Marketing Manager

BNY • New York, NY

8d

About The Position

Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment Deliver messaging and value proposition Enable client-facing teams to communicate value proposition and initiatives Identify product synergies across the broader enterprise Create and maintain standard marketing content Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables

Requirements

• Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
• 5+ years of experience in product marketing, with a strong track record of success in the financial services industry.
• Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
• Comprehensive understanding of the financial industry and functional knowledge of products, industry innovations and overall competitive landscape.

Nice To Haves

• master's degree preferred

Responsibilities

• Drive and influence marketing strategies that support key business priorities
• Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment
• Deliver messaging and value proposition
• Enable client-facing teams to communicate value proposition and initiatives
• Identify product synergies across the broader enterprise
• Create and maintain standard marketing content
• Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees